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Competitive Intelligence (CI)

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Definition

Competitive Intelligence (CI) technology monitors the digital trail left by competitors and notifies the user of changes in websites, email campaigns, social media properties and its consumers’ behavior. Competitive Intelligence software can also track the traditional media campaigns of rivals, noting where they are buying and the success of each campaign.

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Subcategories

Advertising Competitive Intelligence

Competitive Intelligence Platform

Web Traffic Measurement

Products

AdClarity Display
By BIScience
AdClarity Display is a media intelligence tool enabling CMOs, Marketers and Agencies to uncover their competitors’ most successful digital advertising campaigns and traffic sources.
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adplexity
By adplexity
Adplexity is a competitive intelligence tool for mobile, desktop or native advertising environments.
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Adthena
By Adthena
Adthena is a Competitive Intelligence Solution for Search that analyses the whole market without keyword or competitor restrictions. The technology enables brands to understand their mobile search landscape as a whole, including discovering and bench...
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Authoritas
By Authoritas
The Authoritas Platform is a comprehensive SEO and content marketing strategy software suite that helps agencies and enterprises take full control over their organic search marketing efforts and identify untapped content marketing opportunities.
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Brand Intelligence
By Quantifind
SIGNUM Brand Intelligence enables brands to access competitive intelligence and benchmarking tools. Rich integration of customer survey, social, and sales data yields actionable insights that range from operational effectiveness and product innovatio...
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Brand Navigator
By Blueocean.ai
Brand Navigator is a tool for competitive intelligence. BlueOcean delivers actionable recommendations generated from a proprietary data model that precisely maps where the brand sits within the marketplace. The resulting recommendations offer c-suite...
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BrandTotal
By BrandTotal
BrandTotal is a competitive intelligence tool helping enterprises find brands’ public [organic] posts and expose those that are dark and targeted, which cannot be found on a company’s public social media page.
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BrandTrack
By Pixability
BrandTrack is a proprietary insights offering from Pixability that tracks YouTube metrics over time for top brands in a particular industry. Brands can compare their YouTube presence to their competitors in an online dashboard and track changes over ...
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ClearCi
By ClearCi
ClearCi’s software brings together all of the competitive and market information you need to monitor competitors and understand your competitive landscape quickly in today’s digital era. The competitive intelligence platform simplifies how you resear...
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Commerce Signals Merchant Tracker
By Verisk Analytics
Commerce Signals Merchant Tracker allows retailers to access weekly views of purchases, returns, average ticket, and market share—all from an easy-to-use and intuitive online dashboard. A datacube is also available for custom analysis. This new solut...
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