Competitive Intelligence (CI)

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Definition

Competitive Intelligence (CI) technology monitors the digital trail left by competitors and notifies the user of changes in websites, email campaigns, social media properties and its consumers’ behavior. Competitive Intelligence software can also track the traditional media campaigns of rivals, noting where they are buying and the success of each campaign.

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Subcategories

Products

AppRank follows the rankings of apps across leader boards and categories in the Google and iOS stores. The solution enables users to identify successful trends and rising stars, follow the performance of mobile campaigns, and even track the advanceme...
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AdClarity Display is a media intelligence tool enabling CMOs, Marketers and Agencies to uncover their competitors’ most successful digital advertising campaigns and traffic sources.
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AdClarity for Display is designed to reveal competitors' display ad placements, uncover competitors' display campaigns that convert and profile the right partners, which saves time and money by avoiding costly mistakes.
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Adplexity is a competitive intelligence tool for mobile, desktop or native advertising environments.
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AdSphere helps agencies and advertisers to improve the ROI and KPIs of their television campaigns by providing insights that can’t be found anywhere else. As a competitive media research system, AdSphere™ was developed to provide a window into the w...
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Adthena is a Competitive Intelligence Solution for Search that analyses the whole market without keyword or competitor restrictions. The technology enables brands to understand their mobile search landscape as a whole, including discovering and bench...
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By Alexa
Alexa's Competitive Intelligence toolkit enables businesses to get instant metrics for any site, competitors included, and rank monthly unique visitors, engagement, demographics, traffic sources, referring sites, and more.
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By Ansira
Ansira Edge Technology Suite is full-service, modular-based technology, purpose-built for relationship and channel marketers. The modules — brand protection and market intelligence, through-channel marketing automation (TCMA), local marketing activat...
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The Authoritas Platform is a comprehensive SEO and content marketing strategy software suite that helps agencies and enterprises take full control over their organic search marketing efforts and identify untapped content marketing opportunities.
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