Competitive Intelligence Platform

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Definition

Competitive Intelligence Platforms a marketing departments to rank itself against competitors, offering insights as to where to gain competitive advantages. Among the features many platforms include are testing tools to allow marketers to match campaigns against competitors. Also included are competitive benchmarking tools, keywords that drive traffic and metrics on competitors.

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Products

AppRank follows the rankings of apps across leader boards and categories in the Google and iOS stores. The solution enables users to identify successful trends and rising stars, follow the performance of mobile campaigns, and even track the advanceme...
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AdClarity Display is a media intelligence tool enabling CMOs, Marketers and Agencies to uncover their competitors’ most successful digital advertising campaigns and traffic sources.
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AdClarity for Display is designed to reveal competitors' display ad placements, uncover competitors' display campaigns that convert and profile the right partners, which saves time and money by avoiding costly mistakes.
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AdSphere helps agencies and advertisers to improve the ROI and KPIs of their television campaigns by providing insights that can’t be found anywhere else. As a competitive media research system, AdSphere™ was developed to provide a window into the w...
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Adthena is a Competitive Intelligence Solution for Search that analyses the whole market without keyword or competitor restrictions. The technology enables brands to understand their mobile search landscape as a whole, including discovering and bench...
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By Alexa
Alexa's Competitive Intelligence toolkit enables businesses to get instant metrics for any site, competitors included, and rank monthly unique visitors, engagement, demographics, traffic sources, referring sites, and more.
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SalesOptimize is a B2B Lead Generation SaaS platform. Our technology scans the internet to tag eCommerce sites around the world. Using deep web analytics , we can identify / determine - Estimate of the merchant size - Contact data - eCommerce plat...
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Benchmark Media Optimizer helps today's omnichannel digital marketers to calculate a predictable range of ROI, leveraging the performance benchmarks of competing brands. Backed by the proven Nielsen database, the Optimizer is designed to accurately f...
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