Competitive Intelligence Platform

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Definition

Competitive Intelligence Platforms allow marketing departments to rank themselves against competitors, offering insights as to where to gain competitive advantages. Among the features many platforms include are testing tools to allow marketers to match campaigns against competitors. Also included are competitive benchmarking tools, keywords that drive traffic and metrics on competitors.

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Products

AppRank follows the rankings of apps across leader boards and categories in the Google and iOS stores. The solution enables users to identify successful trends and rising stars, follow the performance of mobile campaigns, and even track the advanceme...
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AdClarity Display is a media intelligence tool enabling CMOs, Marketers and Agencies to uncover their competitors’ most successful digital advertising campaigns and traffic sources.
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AdClarity for Display is designed to reveal competitors' display ad placements, uncover competitors' display campaigns that convert and profile the right partners, which saves time and money by avoiding costly mistakes.
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Adplexity is a competitive intelligence tool for mobile, desktop or native advertising environments.
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Adthena is a Competitive Intelligence Solution for Search that analyses the whole market without keyword or competitor restrictions. The technology enables brands to understand their mobile search landscape as a whole, including discovering and bench...
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By Alexa
Alexa's Competitive Intelligence toolkit enables businesses to get instant metrics for any site, competitors included, and rank monthly unique visitors, engagement, demographics, traffic sources, referring sites, and more.
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SIGNUM Brand Intelligence enables brands to access competitive intelligence and benchmarking tools. Rich integration of customer survey, social, and sales data yields actionable insights that range from operational effectiveness and product innovatio...
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Brand Navigator is a tool for competitive intelligence. BlueOcean delivers actionable recommendations generated from a proprietary data model that precisely maps where the brand sits within the marketplace. The resulting recommendations offer c-suite...
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BrandTotal is a competitive intelligence tool helping enterprises find brands’ public [organic] posts and expose those that are dark and targeted, which cannot be found on a company’s public social media page.
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BrandTrack is a proprietary insights offering from Pixability that tracks YouTube metrics over time for top brands in a particular industry. Brands can compare their YouTube presence to their competitors in an online dashboard and track changes over ...
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