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Competitive Intelligence Platform

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Definition

Competitive Intelligence Platforms allow marketing departments to rank themselves against competitors, offering insights as to where to gain competitive advantages. Among the features many platforms include are testing tools to allow marketers to match campaigns against competitors. Also included are competitive benchmarking tools, keywords that drive traffic and metrics on competitors.

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Products

AdClarity Display
By BIScience
AdClarity Display is a media intelligence tool enabling CMOs, Marketers and Agencies to uncover their competitors’ most successful digital advertising campaigns and traffic sources.
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adplexity
By adplexity
Adplexity is a competitive intelligence tool for mobile, desktop or native advertising environments.
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Adthena
By Adthena
Adthena is a Competitive Intelligence Solution for Search that analyses the whole market without keyword or competitor restrictions. The technology enables brands to understand their mobile search landscape as a whole, including discovering and bench...
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Brand Intelligence
By Quantifind
SIGNUM Brand Intelligence enables brands to access competitive intelligence and benchmarking tools. Rich integration of customer survey, social, and sales data yields actionable insights that range from operational effectiveness and product innovatio...
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Brand Navigator
By Blueocean.ai
Brand Navigator is a tool for competitive intelligence. BlueOcean delivers actionable recommendations generated from a proprietary data model that precisely maps where the brand sits within the marketplace. The resulting recommendations offer c-suite...
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BrandTotal
By BrandTotal
BrandTotal is a competitive intelligence tool helping enterprises find brands’ public [organic] posts and expose those that are dark and targeted, which cannot be found on a company’s public social media page.
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BrandTrack
By Pixability
BrandTrack is a proprietary insights offering from Pixability that tracks YouTube metrics over time for top brands in a particular industry. Brands can compare their YouTube presence to their competitors in an online dashboard and track changes over ...
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ClearCi
By ClearCi
ClearCi’s software brings together all of the competitive and market information you need to monitor competitors and understand your competitive landscape quickly in today’s digital era. The competitive intelligence platform simplifies how you resear...
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Commerce Signals Merchant Tracker
By Verisk Analytics
Commerce Signals Merchant Tracker allows retailers to access weekly views of purchases, returns, average ticket, and market share—all from an easy-to-use and intuitive online dashboard. A datacube is also available for custom analysis. This new solut...
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Competiscan
By Competiscan
Competiscan and its powerful web-based search utility will allow you to mine their dynamic direct media tracking database. With this user-friendly engine, Competiscan clients are better informed to make their marketing campaigns even more effective. ...
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CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 16,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

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