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Social Media Marketing

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Definition

Social Media Marketing is designed to boost brand recognition, customer engagement and advocacy through a variety of marketing activities that leverage social network platforms. Social media marketing tools automate content generation and analytics, and can position content to be seen and shared. These tools are available as stand-alone platforms, or may be bundled into an enterprise-grade Social Media Management tool set.  

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Subcategories

Avatar Makers

Hashtag Marketing

Scheduling for Social Posts

Social Influencer Marketing

Social Media Aggregators

Social Media Archiving

Social Media Events Tools

Social Media Messaging

Social Media Selling

Products

Activate
By Bloglovin
Activate by Bloglovin is a social media platform connecting businesses with social media influencers for mutually beneficial opportunities such as sponsored posts, Pinterest sweepstakes, and affiliate accounts. The native ads marketplace allows socia...
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Adly
By Adly
Ad.ly runs celebrity endorsements in social media. They help brands connect with consumers via the most influential celebrities, athletes and artists on the most popular platforms.
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Ahalogy Brandables
By Aha!ogy
Ahalogy Brandables is a data-led approach to higher performing influencer campaigns. The solution taps Ahalogy Muse, a proprietary source of category trends and insights, to hand-select influencers from its network of 5,000+ partners that it recommen...
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AmazingContent
By AmazingContent
AmazingContent provides C-Suite Professionals with a martech time-savvy solution to increase social media influence and business reputation. By enabling large organizations to make their Leadership Teams their best ambassadors on social networks, Ama...
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ArchiveSocial
By ArchiveSocial
ArchiveSocial is a social media archiving solution for records management, regulatory compliance, and e-discovery.
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Augure
By Augure by Launchmetrics
Augure is software that helps you unleash the full power of Influencer Marketing to find, manage and interact with customers. Use it to identify and engage influencers, and make data-driven decisions about your influencer campaigns.
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Avachara
By Avachara
Avachara is a suite of free, easy to use web apps for creating custom avatars. With options that include portraits, cartoons, Managa, Anime and more, Avachara provides just about all that's needed to create a great avatar for use in social networks, ...
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Avaturn.me
By Avaturn
Avaturn.me is a next-generation avatar platform that generates realistic 3D avatars from 2D photos in real time using generative AI.
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Behold
By Behold
Add Instagram feeds to any project using a flexible embedded widget or easy JSON API. No API keys or back end code required. Perfect for SPAs and JAMstack.
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Bluenod
By Bluenod
Bluenod is a social media client that provides a visual map of Twitter interactions related to a Twitter user or hashtag. Bluenod helps social marketers identify and connect with top influencers and their networks in order to target relevant messgag...
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CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 16,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

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