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Programmatic and Direct Buy Advertising

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Definition

Programmatic Advertising Platforms automate the purchase and sale of digital advertising inventory either through auction-based Real-Time Bidding (RTB) or direct purchase.

 

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Products

Adacado
By Adacado
Adacado is a powerful and flexible Real-Time Creative (RTC) advertising platform designed expressly for agencies and DSP partners. The platform combines the science of programmatic media buying with upstream offer data and the art of creative.
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AdChef
By AdGreetz
AdChef is an advertising automation platform. AdChef ensures delivery of the most engaging and activating ads to the right person, in the right format, at the right time, via a number of channels.
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Adcombi
By Adcombi
Adcombi is a programmatic technology solution for hyperlocal advertising at scale. Their self-service solution enables multi-location brands to advertise online with locally tailored campaigns for each store.
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Addressable Advertising
By Acxiom
The Addressable Advertising suite integrates Acxiom’s privacy-compliant data, data management and identity capabilities with the expert media tradecraft capabilities of IPG’s Matterkind. The results-oriented, end-to-end marketing solution is designed...
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Adobe Advertising Cloud
By Adobe
Adobe Advertising Cloud is a programmatic ad buying solution. It unites search, display, social, and TV into a single platform so you can find the best way to consistently deliver audience-relevant content.
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Adtelligent
By Adtelligent Inc.
Adtelligent is a sell side ad technology company providing holistic demand management and intermediation solutions for publishers. By integrating ad serving for display and video, header wrapper capabilities, and outstream functionality into one holi...
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Adtelligent Supply Side Platform
By Adtelligent
VertaMedia is an award-winning video supply-side platform (SSP) designed to facilitate the balance between video ad buyers and sellers, by supplying them with extensive technology and dedicated services. The SSP technology offers publishers an out of...
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Attribution Marketing Software
By Adinton
Adinton's Attribution Marketing Software allows you to analyze the customer journey as never before with cross-device attribution and algorithmic modeling.
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BidSwitch
By IPONWEB
BidSwitch is an ad solution providing a central infrastructure and standard for more than 200 supply and demand technology partners to connect and trade media across the display, mobile, video and native ecosystems, all through a single technical int...
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Bionic Advertising Systems
By Bionic Advertising Systems
Bionic is your affordable, all-in-one media buying software that helps you build superior media plans, produce beautiful advertising flowcharts, manage projects while keeping your team organized, boost your productivity, jettison low-value grunt work...
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