Programmatic and Direct Buy Advertising

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Definition

Programmatic Advertising Platforms automate the purchase and sale of digital advertising inventory either through auction-based Real-Time Bidding (RTB) or direct purchase.

 

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Products

Adacado is a powerful and flexible Real-Time Creative (RTC) advertising platform designed expressly for agencies and DSP partners. The platform combines the science of programmatic media buying with upstream offer data and the art of creative.
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AdChef is an advertising automation platform. AdChef ensures delivery of the most engaging and activating ads to the right person, in the right format, at the right time, via a number of channels.
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By Acxiom
The Addressable Advertising suite integrates Acxiom’s privacy-compliant data, data management and identity capabilities with the expert media tradecraft capabilities of IPG’s Matterkind. The results-oriented, end-to-end marketing solution is designed...
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By Adobe
Adobe Advertising Cloud (formerly Adobe Media Optimizer) is a programmatic ad buying solution, It unites search, display, social, and TV into a single platform so you can find the best way to consistently deliver audience-relevant content.
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Adtelligent is a sell side ad technology company providing holistic demand management and intermediation solutions for publishers. By integrating ad serving for display and video, header wrapper capabilities, and outstream functionality into one holi...
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VertaMedia is an award-winning video supply-side platform (SSP) designed to facilitate the balance between video ad buyers and sellers, by supplying them with extensive technology and dedicated services. The SSP technology offers publishers an out of...
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BidSwitch is an ad solution providing a central infrastructure and standard for more than 200 supply and demand technology partners to connect and trade media across the display, mobile, video and native ecosystems, all through a single technical int...
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Bionic is your affordable, all-in-one media buying software that helps you build superior media plans, produce beautiful advertising flowcharts, manage projects while keeping your team organized, boost your productivity, jettison low-value grunt work...
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Jun Brand Solutions as an advertising automation platform that simplifies the process of placing native and entertainment ads on appropriate platforms. Jun charges on we charge on engagement, not impressions.
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Bucksense is the programmatic platform for advertisers and agencies looking to bring brand building in house. With its Self-Serve, Open API, and Whitelabel solutions, Bucksense offers marketers control over media buying: from FULL spend and placement...
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