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Nearables

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Definition

Nearables are objects that have been wired to broadcast data to a nearby mobile device. A nearable can be a person, animal or object; To become a nearable, an object must have an electronic device that is both a transmitter and a sensor. Nearables are part of the “Internet of Things” (IoT) that allow objects to be online and tracked via the web. Nearables in MarTech can signal to a phone that a deal is available nearby. Nearables can also inform vendors of the location and movements – even the relative health – of the wearer.

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Products

Driven by Balyo
By Balyo
Driven by Balyo enables material handling vehicles to self-locate and move around inside buildings, in total autonomy. Embedded in standard material handling trucks designed for manual use, Driven by Balyo technology transforms them into autonomous v...
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Estimote Beacons
By Estimote
Estimote is a mobile beaconing platform. Beacons and Stickers are small wireless sensors that attach to any location or object, and broadcast tiny radio signals which are picked up and interpreted by nearby smart phones.
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LocationSmart
By LocationSmart
LocationSmart is a comprehensive, secure and multi-purpose Location-as-a-Service (LaaS) platform. LocationSmart includes proximity-enabled two-way in-app messaging, device profiling with real-time risk scoring and unique device, identity and behavior...
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Plexure Retail Personalization
By Plexure
Plexure Retail Personalization helps marketers increase average transaction value and optimize customer engagement through personalized experiences. Increase your customers’ spend and visit frequency by making CRM live and personal with the Internet ...
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Real-time In-store Insights (RII) by HCL Technologies
By HCL
Real-time In-store Insights (RII) by HCL Technologies utilizes radar sensing technology and camera imaging to capture accurate demographics and real-time locations of shoppers. It utilizes distributed computing technology and AI to track key shopper ...
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Scandit Barcode Scanner
By Scandit
The award-winning Scandit Barcode Scanner SDK transforms smartphones, tablets and wearable devices into enterprise-grade barcode scanning tools for consumers and employees. Combine high-performing barcode scanning software with mobile devices, and yo...
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