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Nearables are objects that have been wired to broadcast data to a nearby mobile device. A nearable can be a person, animal or object; To become a nearable, an object must have an electronic device that is both a transmitter and a sensor. Nearables are part of the “Internet of Things” (IoT) that allow objects to be online and tracked via the web. Nearables in MarTech can signal to a phone that a deal is available nearby. Nearables can also inform vendors of the location and movements – even the relative health – of the wearer.

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