Mobile Marketing

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Definition

Mobile Marketing describes marketing specifically tailored to smart phone and tablet users, leveraging the format and technology only available on those devices, such as geo-location, proximity mapping, and hyper-local alerts. Mobile marketing tools are uniquely able to provide consumers with time and location sensitive, personalized ads, messages and alerts that promote goods and services while the user is within close proximity to a buying opportunity.

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Subcategories

Products

360dialog is an ultra-customizable mobile messaging platform that engages and re-engages customers individually with personalization features for push notifications, In-App Messages and Ads. Deliver personalized messaging through your mobile and desk...
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3D Issue Apps is an online platform that allows anyone to create and publish their own native library Apps for any iPad, iPhone or Android device. With no coding required and the auto updating App engine, it takes all the complexity and management ou...
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Adsy.me is a mobile microsite builder with an easy drag-and-drop interface. Everything is online so there is nothing to download. Whether the microsite is for a campaign, newsletter, tutorial or any other content, Adsy.me makes it easy to create and ...
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Adva Mobile is a mobile marketing platform for creative artists to acquire, engage, and sell to their fans. It offers capabilities for text and email marketing, responsive landing pages and web apps, fan scoring, filters, and targeting, and more. Adv...
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Airship Journeys is a platform to enable marketers to create contextual and personalized customer journeys. Airship enables cross-channel customer journeys with messaging and multi-channel sequences to deliver reach the customer when he or she is rea...
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Aislelabs Engage is a proximity marketing tool that enables retailers and other brick-and-mortar stores to reach consumers while they're in or near the store. An intuitive template-based UI and a cloud-based intelligence engine can help craft and del...
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Alpha Anywhere is a complete RMAD (Rapid Mobile App Development) tool designed to enrich, simplify and speed up business app development and deployment. The Alpha Anywhere environment enables developers to rapidly create offline capable, mobile-optim...
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By Amazon
Amazon Location Service provides affordable data, tracking and geofencing capabilities, and native integrations with AWS services, so users can create sophisticated location-enabled applications quickly without the high cost of custom development, an...
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By Amdocs
amdocsONE is a set of set of cloud-native, modular and open offerings and services that allow you to modernize, automate and digitize your business. The business-value driven amdocsONE portfolio leverages cloud-native microservice technologies for hi...
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The App Experience Platform (AXP), is an enterprise SaaS platform focused on helping brands master the full lifecycle of mobile app experience (MAX) management. AXP aims to address the ongoing challenge for brands to treat their apps as a high-value ...
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