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Location Based Advertising (LBA)

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Definition

Location Based Advertising (LBA) is also called hyper-local mobile advertising. Tools in this section use geolocation and personalized promotion, noting when consumers come within physical range of a buying opportunity, or become prospects due to their proximity to an event such as a stadium concert or weather event. Beaconing, Geofencing & Near Field Communication (NFC) are all emerging LBA tools, all designed to target proximity shoppers. For tools specific to retail and physical locations, see In-Store Research & Intelligence.

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Products

Aislelabs Engage
By Aislelabs
Aislelabs Engage is a proximity marketing tool that enables retailers and other brick-and-mortar stores to reach consumers while they're in or near the store. An intuitive template-based UI and a cloud-based intelligence engine can help craft and del...
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Beacon Hardware
By Kontakt.io
Kontakt.io Beacon Hardware provides hardware for marketers looking for beaconing technology. Kontakt.io is a family of pre-configured solutions designed to work right out of the box. Developed entirely in Europe, Kontakt.io beacons are certified for ...
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Beacon Management Platform
By SocialRetail
Social Retail Beacon Management Platform enables users to reach customers when they’re in or around the physical location with Social Retail’s proximity-based bluetooth beacons. Send mobile notifications to the smartphones of people within proximity ...
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Beacon Software
By Kontakt.io
Kontakt.io Beacon Software is a suite of APIs, SDKs, administration apps for iOS and Android and other tools that work right out of the box, or you can customize to develop your own proximity-aware app and quickly integrate beacon functionality into ...
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Beaconic Retail Kit
By Beaconic
The Beaconic Retail Kit is a full-featured, all-in-one solution that contains everything needed for creating and managing iBeacon proximity campaigns. Beaconic enables the use of iBeacon technology for any business located in Europe or the United Sta...
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Beaconstac
By MobStac
Beaconstac is an end-to-end solution for businesses to engage customers in a personalized way using Bluetooth Low Energy (BLE) beacon technology. The solution combines hardware and software enabling businesses to bring location intelligence to their ...
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Branding Brand Platform
By Branding Brand
Branding Brand is a mobile IoT development platform. It allows you to launch, host, and optimize all of your digital products from a single React-based platform: native commerce apps, progressive web apps, and digital signage. Accelerate development ...
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Footmarks SmartConnect
By Footmarks
Footmarks SmartConnect™ beacon platform is an end-to-end proximity solution enabling contextual awareness and new customer Insight Profiles as a service. Add real-time mobile targeting and value creation to your existing mobile app using ibeacon tech...
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GeoLink
By InMarket
GeoLink is a beacon proximity platform that provides mobile location solutions to apps, brands, and retailers. Target over 50 million comScore verified US consumers and inspire them in the precise moments they’re making purchase decisions.
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Gimbal Bluetooth Low Energy Proximity Beacons
By Infillion
Engage a customer’s mobile device from inches to 50 meters. Gimbal creates low-energy, Bluetooth™ beacons with maximum flexibility, scalability, and security in mind to ensure their clients are deploying the best micro‐location solution available. Kn...
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