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Branding Brand

Pittsburgh, Pennsylvania, United States
Company Overview
Pittsburgh-based Branding Brand is retail’s largest mobile commerce platform powering web, app, and in-store experiences for more than 200 brands including big box retailers. The Company was named a 2016 Forrester Wave Leader in "Mobile Commerce and Engagement Platforms" for both apps and web, and a Gartner "Cool Vendor" of apps.
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Products and Services

Branding Brand Index (BBI)

Branding Brand launched the Branding Brand Index (BBI) as a way of measuring the shopping experiences across a retailer’s online and in-store sales channels. It's a customer-driven qualitative analysis of a brand’s eCommerce experience from the shopper’s perspective. Utilizing an advanced proprietary algorithm to produce a score, from 0 - 100 that represents the quality of the shopping experience, the BBI takes into account site usability, performance, marketing & engagement, content & features, and merchandising.
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