Market Research

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Definition

The field of Market Research offers a continuously evolving array of tools and techniques designed to learn as much as possible about target customers, how consumers react to goods and services, and how a product or service fares against the competition. Tools in this category include traditional opinion-gathering round tables, focus groups and surveys; tools that help brands profile their buyer personas; and the latest emerging biometric reaction-measuring technology.

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Subcategories

Products

9Lenses is an innovative digital platform for consulting agencies designed to pull all data from surveys, spreadsheets, presentations and hard drives and centralize everything in a digital library.
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By RAADZ
RAADZ uses gamification to provide a test market for your ads where users are going to pay attention and put thought into their responses.
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Affdex uses advanced facial analysis to scientifically measure emotional responses unobtrusively, cost effectively, and at scale. No special equipment or extra processing required. Affdex is based on the concept that deep insight into consumers’ unbi...
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alaTest is a free web-based tool that aggregates product reviews to help consumers make informed decisions. It uses a proprietary algorithm called alaScore to rank these reviews based on their relevance, accuracy, and reliability.
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Answer the Public is a market research tool that enables marketers to find what consumers are searching for around a brand keyword.
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AnswerCrowd connects businesses and consumers together in a transparent and open, yet commercially confident, platform. Real-time market research data, from real Americans direct to your desk – unfiltered and unbiased – the instant you request it. Qu...
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AppAppeal is a review and comparison site for web and mobile app startups and new releases. The site offers unbiased reviews for apps across 181 categories, helping businesses find the right software for their company needs. AppAppeal operates as a m...
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AppStorm is an online hub for profiles, round-ups and unbiased reviews of business applications for Windows and iOS. AppStorm operates under the Gartner company's Nubera family of brands.
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AskNicely leverages the Net Promoter Score (NPS) framework to gather customer feedback, providng marketers with with online dashboards, instant alerts and weekly email reports across the entire business. The platform can be sliced into segments, chan...
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Batterii is a market research platform that enables brands to find communities matching its needs and automates the process of querying and collecting consumer response from those communities. Influencers use the mobile Batterii app to go on "mission...
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