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Market Research

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Definition

The field of Market Research offers a continuously evolving array of tools and techniques designed to learn as much as possible about target customers, how consumers react to goods and services, and how a product or service fares against the competition. Tools in this category include traditional opinion-gathering round tables, focus groups and surveys; tools that help brands profile their buyer personas; and the latest emerging biometric reaction-measuring technology.

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Subcategories

Biometric Tools

Consumer Data & Research

Focus Group Tools

Market Data

Market Research: Directories

Ratings and Review Tools

Research Tools

Review Platforms

Surveys: Email

Surveys: Mobile

Surveys: Online

Trend Forecasting

Products

9Lenses
By 9Lenses
9Lenses is an innovative digital platform for consulting agencies designed to pull all data from surveys, spreadsheets, presentations and hard drives and centralize everything in a digital library.
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ACCE Research
By ACCE International
ACCE Research provides product and market research include consumer testing, sensory panels, and focus groups.
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Ad Test Market
By RAADZ
RAADZ uses gamification to provide a test market for your ads where users are going to pay attention and put thought into their responses.
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Affdex
By Affectiva
Affdex uses advanced facial analysis to scientifically measure emotional responses unobtrusively, cost effectively, and at scale. No special equipment or extra processing required. Affdex is based on the concept that deep insight into consumers’ unbi...
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AIQ
By Analytics IQ
Founded on Dynabase, AIQ provides excellent coverage and consistently predictive data to improve marketing performance for prospecting, cross selling and lifetime value.
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Airnow Data
By Airnow Data
Airnow Data offers market data that gives you a holistic view of the app ecosystem. Monitor apps, benchmark competitors, understand market trends & ASO fundamentals all in one place.
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alaTest
By alaTest
alaTest is a free web-based tool that aggregates product reviews to help consumers make informed decisions. It uses a proprietary algorithm called alaScore to rank these reviews based on their relevance, accuracy, and reliability.
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Alchemer
By Alchemer
Alchemer is an integrated feedback management platform that enables businesses of all sizes to collect and act on feedback to find, get, and keep the best customers. Msure the voice of the customer is heard loud and clear across every decision you ma...
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Alida Conversational Surveys
By Alida
Alida's Conversational Surveys delivered via SMS, help users unlock new insights from different segments and demographics of your customer base to account for unheard voices and uncover new opportunities.
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Alida Surveys
By Alida
Alida Survey is a simple online survey tool enabling organizations to choose from 25+ survey question types that offer an engaging respondent experience on desktop and mobile. Choose from visual, dynamic question types (Highlighter, Image Upload, Em...
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