Market Research

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Definition

The field of Market Research offers a continuously evolving array of tools and techniques designed to learn as much as possible about target customers, how consumers react to goods and services, and how a product or service fares against the competition. Tools in this category include traditional opinion-gathering round tables, focus groups and surveys; tools that help brands profile their buyer personas, and the latest emerging biometric reaction-measuring technology. 

 

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Products

By RAADZ
RAADZ uses gamification to provide a test market for your ads where users are going to pay attention and put thought into their responses.
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Affdex uses advanced facial analysis to scientifically measure emotional responses unobtrusively, cost effectively, and at scale. No special equipment or extra processing required. Affdex is based on the concept that deep insight into consumers’ unbi...
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alaTest is a free web-based tool that aggregates product reviews to help consumers make informed decisions. It uses a proprietary algorithm called alaScore to rank these reviews based on their relevance, accuracy, and reliability.
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AnswerCrowd connects businesses and consumers together in a transparent and open, yet commercially confident, platform. Real-time market research data, from real Americans direct to your desk – unfiltered and unbiased – the instant you request it. Qu...
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AppAppeal is a review and comparison site for web and mobile app startups and new releases. The site offers unbiased reviews for apps across 181 categories, helping businesses find the right software for their company needs. AppAppeal operates as a m...
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With the Applause Platform, you can set up tests and projects, view test case results, bug reports, user feedback/market insights reports, and more from a single interface. All community submissions are instantly available and include reproduction st...
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AppStorm is an online hub for profiles, round-ups and unbiased reviews of business applications for Windows and iOS. AppStorm operates under the Gartner company's Nubera family of brands.
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Batterii is a market research platform that enables brands to find communities matching its needs and automates the process of querying and collecting consumer response from those communities. Influencers use the mobile Batterii app to go on "mission...
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Bazaarvoice Ratings & Reviews empowers your customers to share their opinions and experiences, wherever they shop, and enables you to reach more people and influence more purchases. Collect authentic reviews and photos from your customers, create a r...
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Bazaarvoice Sampling helps you accelerate review collection and multiply conversions. Jumpstart content for new product launches and give existing products an infusion of fresh content. Reward your brand advocates—or leverage the Bazaarvoice TryIt sa...
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