Market Research

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Definition

The field of Market Research offers a continuously evolving array of tools and techniques designed to learn as much as possible about target customers, how consumers react to goods and services, and how a product or service fares against the competition. Tools in this category include traditional opinion-gathering round tables, focus groups and surveys; tools that help brands profile their buyer personas, and the latest emerging biometric reaction-measuring technology. 

 

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Products

9Lenses is an innovative digital platform for consulting agencies designed to pull all data from surveys, spreadsheets, presentations and hard drives and centralize everything in a digital library.
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AccuBase is a behavioral analytics and buyer persona tool that provides a 360-degree view of customers. With the AccuBase information, marketing professionals can create profiles of customers in order to better segment which advertising message shoul...
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Affdex uses advanced facial analysis to scientifically measure emotional responses unobtrusively, cost effectively, and at scale. No special equipment or extra processing required. Affdex is based on the concept that deep insight into consumers’ unbi...
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AnswerCrowd connects businesses and consumers together in a transparent and open, yet commercially confident, platform. Real-time market research data, from real Americans direct to your desk – unfiltered and unbiased – the instant you request it. Qu...
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AppAppeal is a review and comparison site for web and mobile app startups and new releases. The site offers unbiased reviews for apps across 181 categories, helping businesses find the right software for their company needs. AppAppeal operates as a m...
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With the Applause Platform, you can set up tests and projects, view test case results, bug reports, user feedback/market insights reports, and more from a single interface. All community submissions are instantly available and include reproduction st...
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AppStorm is an online hub for profiles, round-ups and unbiased reviews of business applications for Windows and iOS. AppStorm operates under the Gartner company's Nubera family of brands.
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AskNicely leverages the Net Promoter Score (NPS) framework to gather customer feedback, providng marketers with with online dashboards, instant alerts and weekly email reports across the entire business. The platform can be sliced into segments, chan...
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Attensee is an attention optimization suite with fast and painless eye-tracking insights, right in the browser.
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Bazaarvoice Ratings & Reviews empowers your customers to share their opinions and experiences, wherever they shop, and enables you to reach more people and influence more purchases. Collect authentic reviews and photos from your customers, create a r...
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