Consumer Data & Research

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Definition

Consumer Data and Research tools provide marketers real intelligence or insights from segmented data. These tools enable a marketer to understand a market or an event's impact on the market.

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Products

Answer the Public is a market research tool that enables marketers to find what consumers are searching for around a brand keyword.
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AppTweak is an all-in-one platform that offers ASO Intelligence, Ad Intelligence, App Intelligence and Market Intelligence.
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AudienceMaker is a strategic growth platform that helps brands gain unparalleled access to valuable and actionable data on their customers and prospects. With AudienceMaker, brands can unlock a trove of insights, fueling the ability for marketers to ...
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By aytm
Insights Portal is a solution that empowers researchers to identify trends, patterns, and insights that may not be apparent when analyzing surveys in isolation. By opening a portal between different surveys, researchers can connect their data and str...
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Beehive AI, the Qualitative Intelligence (QI) platform, is the scalable solution to answer, on an ongoing basis, the question of what motivates customers to act
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By FICO
FICO Customer Dialogue Manager is a multi-channel marketing automation product that marketers use to design, execute and manage precisely timed and targeted campaigns. By harnessing customer data from e-mail, websites, social media and other sources,...
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Granularity is a market research platform that provides on-demand consumer insights that connect marketing agencies to a hyper-focused target audience to get real-time feedback for their clients. Quickly and easily set up campaigns to target specific...
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Helpfull is a real-time feedback platform that allows you to get instant feedback from 1000's of people in minutes. By creating a survey on Helpfull, you can compare two logos, brand names, Amazon store images, book covers, videos, product designs, g...
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GenAI Navigator is a solution that helps customers understand a business’ AI maturity, cloud centricity, and generative AI interest.
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By Kentik
Kentik Market Intelligence observes and evaluates the size, market share and the relationship of Autonomous Systems (ASes) globally and regionally. With KMI, users gain competitive intelligence to benchmark how their network stacks up against others,...
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