Consumer Data & Research

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Definition

Consumer Data and Research tools provide marketers real intelligence or insights from segmented data. These tools enable a marketer to understand a market or an event's impact on the market.

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Products

Answer the Public is a market research tool that enables marketers to find what consumers are searching for around a brand keyword.
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By FICO
FICO Customer Dialogue Manager is a multi-channel marketing automation product that marketers use to design, execute and manage precisely timed and targeted campaigns. By harnessing customer data from e-mail, websites, social media and other sources,...
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Granularity is a market research platform that provides on-demand consumer insights that connect marketing agencies to a hyper-focused target audience to get real-time feedback for their clients. Quickly and easily set up campaigns to target specific...
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Helpfull is a real-time feedback platform that allows you to get instant feedback from 1000's of people in minutes. By creating a survey on Helpfull, you can compare two logos, brand names, Amazon store images, book covers, videos, product designs, g...
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Marketplace Intelligence helps to gain visibility into your vs. competition’s strengths across Amazon, Walmart, Target, Best Buy & others. You must understand how shoppers perceive the brand. For example, do the 3rd party sellers have poor customer s...
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Mobilewalla Segments is a comprehensive collection of consumer audience segments for mobile marketing, developed through the application of proprietary data science techniques on massive amounts of base data.
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Search Intelligence gives you holistic and granular visibility across Google and Bing for all ad formats, not just paid and organic. By staying abreast of changes on keywords searched by users, you will have a current pulse on your Share of Voice. ...
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By Toluna
Toluna Start is an end-to-end consumer intelligence platform with a single login. Conduct quantitative and qualitative research – either through self-service solutions or through custom research programs built with the help of research and service ex...
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