Consumer Data & Research

< Back to category

Definition

Consumer Data and Research tools provide marketers real intelligence or insights from segmented data. These tools enable a marketer to understand a market or an event's impact on the market.

Contribute to this definition

Products

Answer the Public is a market research tool that enables marketers to find what consumers are searching for around a brand keyword.
  Compare
AudienceMaker is a strategic growth platform that helps brands gain unparalleled access to valuable and actionable data on their customers and prospects. With AudienceMaker, brands can unlock a trove of insights, fueling the ability for marketers to ...
  Compare
By FICO
FICO Customer Dialogue Manager is a multi-channel marketing automation product that marketers use to design, execute and manage precisely timed and targeted campaigns. By harnessing customer data from e-mail, websites, social media and other sources,...
  Compare
Granularity is a market research platform that provides on-demand consumer insights that connect marketing agencies to a hyper-focused target audience to get real-time feedback for their clients. Quickly and easily set up campaigns to target specific...
  Compare
Helpfull is a real-time feedback platform that allows you to get instant feedback from 1000's of people in minutes. By creating a survey on Helpfull, you can compare two logos, brand names, Amazon store images, book covers, videos, product designs, g...
  Compare
By Kentik
Kentik Market Intelligence observes and evaluates the size, market share and the relationship of Autonomous Systems (ASes) globally and regionally. With KMI, users gain competitive intelligence to benchmark how their network stacks up against others,...
  Compare
TapResearch is a real-time market intelligence platform that helps users survey their ideal target audience, and get actionable insights about their brand, consumers, and market trends.
  Compare
Marketplace Intelligence helps to gain visibility into your vs. competition’s strengths across Amazon, Walmart, Target, Best Buy & others. You must understand how shoppers perceive the brand. For example, do the 3rd party sellers have poor customer s...
  Compare
Mobilewalla Segments is a comprehensive collection of consumer audience segments for mobile marketing, developed through the application of proprietary data science techniques on massive amounts of base data.
  Compare
Search Intelligence gives you holistic and granular visibility across Google and Bing for all ad formats, not just paid and organic. By staying abreast of changes on keywords searched by users, you will have a current pulse on your Share of Voice. ...
  Compare
Finding more products...
Stay on top of the latest industry technology announcements with our weekly newsletter