Consumer Data & Research

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Definition

Consumer Data and Research tools provide marketers real intelligence or insights from segmented data. These tools enable a marketer to understand a market or an event's impact on the market.

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Products

Answer the Public
By Answer the Public
Answer the Public is a market research tool that enables marketers to find what consumers are searching for around a brand keyword.
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Mobilewalla Audience Segments
By Mobilewalla
Mobilewalla Segments is a comprehensive collection of consumer audience segments for mobile marketing, developed through the application of proprietary data science techniques on massive amounts of base data.
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Toluna Start
By Toluna
Toluna Start is an end-to-end consumer intelligence platform with a single login. Conduct quantitative and qualitative research – either through self-service solutions or through custom research programs built with the help of research and service ex...
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About

CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 15,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

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