Consumer Data & Research

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Definition

Consumer Data and Research tools provide marketers real intelligence or insights from segmented data. These tools enable a marketer to understand a market or an event's impact on the market.

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Products

Answer the Public is a market research tool that enables marketers to find what consumers are searching for around a brand keyword.
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Mobilewalla Segments is a comprehensive collection of consumer audience segments for mobile marketing, developed through the application of proprietary data science techniques on massive amounts of base data.
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By Toluna
Toluna Start is an end-to-end consumer intelligence platform with a single login. Conduct quantitative and qualitative research – either through self-service solutions or through custom research programs built with the help of research and service ex...
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