Granularity is a market research platform that provides on-demand consumer insights that connect marketing agencies to a hyper-focused target audience to get real-time feedback for their clients. Quickly and easily set up campaigns to target specific users based on age, sex, location, income level, interests, preferences, purchase habits, and a ton of other demographic filters, and the platform will monetarily incentivize mobile app users to answer questions and/or watch ads and provide their immediate feedback.