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Definition

Tools in this category provide templates and platforms to allow marketers to gain both customer opinions and insights to customer behaviors. (See also Business Intelligence.)

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Products

9Lenses
By 9Lenses
9Lenses is an innovative digital platform for consulting agencies designed to pull all data from surveys, spreadsheets, presentations and hard drives and centralize everything in a digital library.
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ACCE Research
By ACCE International
ACCE Research provides product and market research include consumer testing, sensory panels, and focus groups.
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Ad Test Market
By RAADZ
RAADZ uses gamification to provide a test market for your ads where users are going to pay attention and put thought into their responses.
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Alchemer
By Alchemer
Alchemer is an integrated feedback management platform that enables businesses of all sizes to collect and act on feedback to find, get, and keep the best customers. Msure the voice of the customer is heard loud and clear across every decision you ma...
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Alida Surveys
By Alida
Alida Survey is a simple online survey tool enabling organizations to choose from 25+ survey question types that offer an engaging respondent experience on desktop and mobile. Choose from visual, dynamic question types (Highlighter, Image Upload, Em...
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AskNicely
By AskNicely
AskNicely leverages the Net Promoter Score (NPS) framework to gather customer feedback, providng marketers with with online dashboards, instant alerts and weekly email reports across the entire business. The platform can be sliced into segments, chan...
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Bizrate Insights
By Connexity
Bizrate Insights is a freemium shopper survey tool that enables retailers to collect and analyze a wide range of omni-channel marketing insights. Bizrate Insights can be easily embedded into any web or mobile site, even included as a URL on store sal...
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BlueX
By Explorance
BlueX is survey software that gives you the possibility to create surveys as simple or as complex as needed. With BlueX’s free-form editor, you can craft exactly how you want your survey to look and ask the questions that are important to you. BlueX ...
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Checkbox Survey
By Checkbox
Checkbox Survey is a powerful, flexible, and easy to use online survey tool used to create professional surveys, questionnaires, forms, polls, and more. Available hosted or installable.
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CheckMarket
By Medallia
CheckMarket is online survey software. Whether you’re conducting a one-off survey or launching a sophisticated research campaign, CheckMarket is a quick & easy way to gather insights from consumers.
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CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 15,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

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