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Connexity

 
Los Angeles, California, United States
1996
Company Overview
Connexity (formerly Shopzilla) is a marketing services and technology company that enables retailers and brands to understand consumers better, gain new customers, and increase overall sales through paid search, display media, customer insights and a CPC affiliate program. In 2021 Connexity was acquired by Taboola.
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Products and Services

Bizrate

 
Bizrate is credited to be the first online consumer feedback and ratings platform. Since 1996 brands and retail stores that sign up to be listed on Bizrate are included in consumer searches on the site, where shoppers seek out products they want to buy, compare prices, and get store information, ratings and reviews. Bizrate connects shoppers with over a million products, brands, and stores.
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Bizrate Insights

 
Bizrate Insights is a freemium shopper survey tool that enables retailers to collect and analyze a wide range of omni-channel marketing insights. Bizrate Insights can be easily embedded into any web or mobile site, even included as a URL on store sales receipts. A comprehensive, easy-to-understand dashboard displays a visual chart for Key Performance Indicators (KPIs), customer satisfaction with shopping experiences in-store and online, impressions and suggestions for product mix, ease of check-out and payment, and much more.
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Hitwise Consumer Insights

 
Hitwise provides marketers unique insights based on the largest sample of internet behavior and consumer attitudes—revealing the audiences, search terms, and traffic sources that they need to get a competitive edge. Marketers use Hitwise’s powerful audience modeling and activation technology to segment and target their prospective customers. Consumers search, browse, and buy in trillions of ways. Understanding these differences is crucial to digital marketing. Hitwise reports on online behaviors at unmatched levels of granularity.
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Skimlinks

 
Skimlinks is an tool for automating affiliate marketing. Skimlinks enables publishers to get a cut of the revenue when their link drives a purchase on an e-commerce site. Connexity’s acquisition of Skimlinks creates the largest independent customer acquisition channel for ecommerce adding thousands of new retail-oriented publishers, including many desirable and respected consumer-facing media brands.
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