Customer Journey Mapping

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Definition

Customer Journey Mapping tools allow marketers to visualize the process of customers along every touchpoint with the company. Programs offer a variety of map styles, and allow marketers to plug in the interactions customers have with their particular company. 

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Products

Airship Journeys is a platform to enable marketers to create contextual and personalized customer journeys. Airship enables cross-channel customer journeys with messaging and multi-channel sequences to deliver reach the customer when he or she is rea...
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Amplitude is a mobile analytics engine that measures app conversion rates, identifies where users are dropping out of the conversion funnel, tracks how "sticky" the app is (how many users return over time). Behavioral cohorting defines a group of use...
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By 2Viz
Archimedes is a customer insights platform that powers your complete customer journey to provide better insights at every point. Through profiling and segmentation, enhance every step of your customer journey with insights to use in out of home plann...
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Adinton's Attribution Marketing Software allows you to analyze the customer journey as never before with cross-device attribution and algorithmic modeling.
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The Snap4that app provides consumers links to specific product info such as how-to-videos, manuals, FAQs, accessories etc. and uploads contact info from the phone to a secure portal that partners can access. The consumer simply scans a barcode inclu...
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Blue Green Analytics is a customer journey mapping tool using visual-first, web and mobile analytics tools. Its patent-pending algorithms and intuitive interface delivers a real-time, visual display of customer journeys—no rows, tables, or data wrang...
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The Convergys Customer Interaction Hub can help you break down technology barriers and allow interactions to be collected and presented in their proper context. Web visits, chats, phone calls, IVR interactions, and CRM systems all leave digital bread...
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With Distributed Marketing from Salesforce, corporate marketers can pre-build personalized customer journeys with Salesforce Marketing Cloud and deploy them to their partner networks. From there, partners using Salesforce Sales Cloud, Service Cloud o...
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Hitwise provides marketers unique insights based on the largest sample of internet behavior and consumer attitudes—revealing the audiences, search terms, and traffic sources that they need to get a competitive edge. Marketers use Hitwise’s powerful a...
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By IBM
IBM Journey Designer is software that allows users to begin creating journey maps in minutes. Marketing, sales and customer service can collaboratively visualize cross-channel journeys, set common marketing goals and design tailored customer experien...
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