Customer Journey Mapping

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Definition

A customer journey map is a visual illustration of the full customer journey with the organization across major and minor touchpoints. Portraying the customer’s experience in different phases and intensities, a customer journey map is a holistic approach to understanding the experience flow a customer has with the organization.

Source: Salesforce

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Products

Acquia Campaign Studio
By Acquia
Acquia Campaign Studio is a customer journey solution. It allows you to create and orchestrate customer journeys as unique as your customers across channels, devices and media to make meaningful connections at every turn. Acquia Campaign studio gives...
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Airship Journeys
By Airship
Airship Journeys is a platform to enable marketers to create contextual and personalized customer journeys. Airship enables cross-channel customer journeys with messaging and multi-channel sequences to deliver reach the customer when he or she is rea...
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Ambient Intelligence Platform
By Sentiance
The Sentiance Ambient Intelligence Platform uses IoT Sensor data and activity detection to enable marketers to manage the customer journey based on real-world behavior. By leveraging advanced machine learning, behavioral modeling and cognitive comput...
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Archimedes
By 2Viz
Archimedes is a customer insights platform that powers your complete customer journey to provide better insights at every point. Through profiling and segmentation, enhance every step of your customer journey with insights to use in out of home plann...
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Attribution Marketing Software
By Adinton
Adinton's Attribution Marketing Software allows you to analyze the customer journey as never before with cross-device attribution and algorithmic modeling.
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Blue Green Analytics
By Blue Green Brands
Blue Green Analytics is a customer journey mapping tool using visual-first, web and mobile analytics tools. Its patent-pending algorithms and intuitive interface delivers a real-time, visual display of customer journeys—no rows, tables, or data wrang...
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Customer Lifecycle Marketing
By Right On Interactive
Customer Lifecycle Marketing provides visibility into which customers are the best fit and most engaged at each stage of their journey, from prospect to raving fan. Customer Lifecycle Marketing enables marketers to know exactly where a prospect or cu...
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Decision Science
By AcuityAds
Decision Science technology calls on information from over 700 MM profiles using real-time signals that provide highly predictive characteristics and conversion propensity insights. Its AI-technology allows brands and agencies to extract key signals ...
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Distributed Marketing
By Salesforce
With Distributed Marketing from Salesforce, corporate marketers can pre-build personalized customer journeys with Salesforce Marketing Cloud and deploy them to their partner networks. From there, partners using Salesforce Sales Cloud, Service Cloud o...
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Glassbox
By Glassbox
Glassbox is a leading digital experience analytics platform. Capture, visualize and analyze all digital interactions across mobile and web for better CX.
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CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 15,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

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