Customer Journey Mapping

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Definition

A customer journey map is a visual illustration of the full customer journey with the organization across major and minor touchpoints. Portraying the customer’s experience in different phases and intensities, a customer journey map is a holistic approach to understanding the experience flow a customer has with the organization.

Source: Salesforce

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Products

By Acquia
Acquia Campaign Studio is a customer journey solution. It allows you to create and orchestrate customer journeys as unique as your customers across channels, devices and media to make meaningful connections at every turn. Acquia Campaign studio gives...
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Airship Journeys is a platform to enable marketers to create contextual and personalized customer journeys. Airship enables cross-channel customer journeys with messaging and multi-channel sequences to deliver reach the customer when he or she is rea...
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The Sentiance Ambient Intelligence Platform uses IoT Sensor data and activity detection to enable marketers to manage the customer journey based on real-world behavior. By leveraging advanced machine learning, behavioral modeling and cognitive comput...
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By 2Viz
Archimedes is a customer insights platform that powers your complete customer journey to provide better insights at every point. Through profiling and segmentation, enhance every step of your customer journey with insights to use in out of home plann...
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Adinton's Attribution Marketing Software allows you to analyze the customer journey as never before with cross-device attribution and algorithmic modeling.
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Blue Green Analytics is a customer journey mapping tool using visual-first, web and mobile analytics tools. Its patent-pending algorithms and intuitive interface delivers a real-time, visual display of customer journeys—no rows, tables, or data wrang...
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Boxxstep BRM is a buyer relationship management and mapping application. Boxxstep BRM helps you to capture, manage, share and use what you really need to know about your prospects.
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By Breezz
Breezz is an integrated CRM and marketing cloud that optimizes the sales process. With Breezz, sales and marketing teams can manage the entire customer engagement lifecycle without ever leaving the CRM.
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Customer Lifecycle Marketing provides visibility into which customers are the best fit and most engaged at each stage of their journey, from prospect to raving fan. Customer Lifecycle Marketing enables marketers to know exactly where a prospect or cu...
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Decision Science technology calls on information from over 700 MM profiles using real-time signals that provide highly predictive characteristics and conversion propensity insights. Its AI-technology allows brands and agencies to extract key signals ...
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