Customer Journey Mapping

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Definition

Customer Journey Mapping tools allow marketers to visualize the process of customers along every touchpoint with the company. Programs offer a variety of map styles, and allow marketers to plug in the interactions customers have with their particular company. 

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Products

Airship Journeys
By Airship
Airship Journeys is a platform to enable marketers to create contextual and personalized customer journeys. Airship enables cross-channel customer journeys with messaging and multi-channel sequences to deliver reach the customer when he or she is rea...
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Amplitude
By Amplitude
Amplitude is a mobile analytics engine that measures app conversion rates, identifies where users are dropping out of the conversion funnel, tracks how "sticky" the app is (how many users return over time). Behavioral cohorting defines a group of use...
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Archimedes
By 2Viz
Archimedes is a customer insights platform that powers your complete customer journey to provide better insights at every point. Through profiling and segmentation, enhance every step of your customer journey with insights to use in out of home plann...
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Attribution Marketing Software
By Adinton
Adinton's Attribution Marketing Software allows you to analyze the customer journey as never before with cross-device attribution and algorithmic modeling.
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Avrum Mayman
By RacerX Inc.
The Snap4that app provides consumers links to specific product info such as how-to-videos, manuals, FAQs, accessories etc. and uploads contact info from the phone to a secure portal that partners can access. The consumer simply scans a barcode inclu...
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Blue Green Analytics
By Blue Green Brands
Blue Green Analytics is a customer journey mapping tool using visual-first, web and mobile analytics tools. Its patent-pending algorithms and intuitive interface delivers a real-time, visual display of customer journeys—no rows, tables, or data wrang...
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ClickLAB
By ClickLAB
ClickLAB offers a cross-device attribution model that captures the complete user journey through measurement, attribution, and optimization.
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Customer Interaction Hub
By Convergys
The Convergys Customer Interaction Hub can help you break down technology barriers and allow interactions to be collected and presented in their proper context. Web visits, chats, phone calls, IVR interactions, and CRM systems all leave digital bread...
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Distributed Marketing
By Salesforce
With Distributed Marketing from Salesforce, corporate marketers can pre-build personalized customer journeys with Salesforce Marketing Cloud and deploy them to their partner networks. From there, partners using Salesforce Sales Cloud, Service Cloud o...
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Glassbox
By Glassbox
Glassbox is a leading digital experience analytics platform. Capture, visualize and analyze all digital interactions across mobile and web for better CX.
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CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 15,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

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