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Customer Journey Mapping

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Definition

A customer journey map is a visual illustration of the full customer journey with the organization across major and minor touchpoints. Portraying the customer’s experience in different phases and intensities, a customer journey map is a holistic approach to understanding the experience flow a customer has with the organization.

Source: Salesforce

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Products

Acquia Campaign Factory
By Acquia
Acquia Campaign Factory is a distributed customer journey management solution. It enables you to centrally deploy and manage multiple, distributed Acquia Campaign Studio instances, helping scale customer journey activation across your entire business...
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Acquia Campaign Studio
By Acquia
Acquia Campaign Studio is a customer journey solution. It allows you to create and orchestrate customer journeys as unique as your customers across channels, devices and media to make meaningful connections at every turn. Acquia Campaign studio gives...
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Adobe Journey Optimizer
By Adobe
With Adobe Journey Optimizer, part of the Adobe Experience Cloud, you can manage scheduled omnichannel campaigns and one-to-one moments for millions of customers from a single application — and the entire journey is optimized with intelligent decisio...
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Ambient Intelligence Platform
By Sentiance
The Sentiance Ambient Intelligence Platform uses IoT Sensor data and activity detection to enable marketers to manage the customer journey based on real-world behavior. By leveraging advanced machine learning, behavioral modeling and cognitive comput...
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Appnext
By Affle
Appnext offers integrated consumer journeys with on-device app discovery solutions that blend into the users’ mobile experience enabling a personal intuitive experience.
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Archimedes
By 2Viz
Archimedes is a customer insights platform that powers your complete customer journey to provide better insights at every point. Through profiling and segmentation, enhance every step of your customer journey with insights to use in out of home plann...
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Attribution Marketing Software
By Adinton
Adinton's Attribution Marketing Software allows you to analyze the customer journey as never before with cross-device attribution and algorithmic modeling.
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Blue Green Analytics
By Blue Green Brands
Blue Green Analytics is a customer journey mapping tool using visual-first, web and mobile analytics tools. Its patent-pending algorithms and intuitive interface delivers a real-time, visual display of customer journeys—no rows, tables, or data wrang...
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Boxxstep BRM
By Boxxstep
Boxxstep BRM is a buyer relationship management and mapping application. Boxxstep BRM helps you to capture, manage, share and use what you really need to know about your prospects.
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Braze Canvas Flow
By Braze, Inc.
Braze Canvas Flow is a next generation journey orchestration tool that is designed to allow brands of any size to quickly build sophisticated customer experiences across their channel mix.
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CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 15,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

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