Customer Journey/Lifecycle Management

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Definition

Customer Journey tools enable marketers to serve customers with what they need, when they need it. Customer Lifecycle Management tools enable marketers to manage the entire lifecycle to ensure customer relationship investments create results.

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Subcategories

Products

By [24]7
[24]7 Target uses the power of big data and machine learning to deliver highly personalized and creative content across multiple devices and channels. [24]7 Target determines and delivers the right message to the right customer at the right time in t...
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By Adobe
Adobe Campaign enables marketers to personalize and deliver campaigns across all online and offline channels. Available stand-alone, or as part of the Adobe Marketing Cloud. Includes Triggered Journeys, which enables a series of touchpoints – email, ...
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By Airim
Airim is a platform for mangaging real-time interactions with customers. Machine-Learning tools allow marketers to learn what customers are seeking, and prompt the customer to take action if there has been no action taken.
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Airship Journeys is a platform to enable marketers to create contextual and personalized customer journeys. Airship enables cross-channel customer journeys with messaging and multi-channel sequences to deliver reach the customer when he or she is rea...
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Campaign Manager is a customer experience orchestration platform that enables Adaptive Marketers™ to automate a consistently relevant Adaptive Customer Experience™ by simultaneously utilizing the latest state of each customer relationship across mult...
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Amplitude is a mobile analytics engine that measures app conversion rates, identifies where users are dropping out of the conversion funnel, tracks how "sticky" the app is (how many users return over time). Behavioral cohorting defines a group of use...
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By 2Viz
Archimedes is a customer insights platform that powers your complete customer journey to provide better insights at every point. Through profiling and segmentation, enhance every step of your customer journey with insights to use in out of home plann...
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Adinton's Attribution Marketing Software allows you to analyze the customer journey as never before with cross-device attribution and algorithmic modeling.
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The Snap4that app provides consumers links to specific product info such as how-to-videos, manuals, FAQs, accessories etc. and uploads contact info from the phone to a secure portal that partners can access. The consumer simply scans a barcode inclu...
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Blue Green Analytics is a customer journey mapping tool using visual-first, web and mobile analytics tools. Its patent-pending algorithms and intuitive interface delivers a real-time, visual display of customer journeys—no rows, tables, or data wrang...
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