Biometric Tools

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Definition

Biometric Tools measure responses to marketing by tracking biological reactions to collateral. These tools range from software programs that mimic human reaction in evaluating materials, to eye tracking motion sensors and software that scores facial expressions.

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Products

Affdex uses advanced facial analysis to scientifically measure emotional responses unobtrusively, cost effectively, and at scale. No special equipment or extra processing required. Affdex is based on the concept that deep insight into consumers’ unbi...
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CrowdOptic Interactive Streaming Platform is IoT-driven crowd behavior analytics and live streaming technology. CrowdOptic integrates multiple video feeds with IoT sensor and biometric data in order to track real-time shifts in crowd focus and moment...
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CURE (Content Unconscious Response Evaluation) Light uses cutting-edge brain measurement devices to deliver a neuro-engagement report within 5 business days. CURE solves critical problems wherever you are in your Advertising, Content and Media develo...
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CURE+ (Content Unconscious Response Evaluation) is Brainsights' classic engagement model for greater depth of analysis. It uses cutting-edge brain measurement devices to directly examine how the brain is responding to content. CURE solves critical pr...
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Custom CURE (Content Unconscious Response Evaluation) uses cutting-edge brain measurement devices, customized to fit complex research and insights needs, to directly examine how the brain is responding to content. CURE solves critical problems wherev...
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Emotient provides cloud-based services that deliver direct measurement of a customer’s unfiltered emotional response to ads, content, products and customer service or sales interactions.
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EyesDecide is an eye tracking solution producing heat maps on content, showing where prospects' eyes land on any brand page. EyesDecide lets users watch instant replays of target audiences visually exploring interactive content, lets them generate ag...
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iMotions software is a comprehensive biometric research platform that integrates best-in-class biosensors and synchronizes eye tracking, facial expression analysis, EEG, GSR, EMG, ECG and Surveys.
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Inspectlet is feature-rich user recording software for web and mobile. With Inspectlet, analysts can record videos of site visitor sessions down to every mouse movement, scroll, click, and keypress. The software uses click-and-scroll and heatmaps to ...
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IntraFace is a mobile facial recognition application capable of real-time facial image analysis. IntraFace can detect seven different emotions in people’s faces, and can be used to track audience response to a speaker, A/B testing enrichment, focus g...
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