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Biometric Tools

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Definition

Biometric Tools measure responses to marketing by tracking biological reactions to collateral. These tools range from software programs that mimic human reaction in evaluating materials, to eye tracking motion sensors and software that scores facial expressions.

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Products

Affdex
By Affectiva
Affdex uses advanced facial analysis to scientifically measure emotional responses unobtrusively, cost effectively, and at scale. No special equipment or extra processing required. Affdex is based on the concept that deep insight into consumers’ unbi...
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CrowdOptic Interactive Streaming Platform
By CrowdOptic
CrowdOptic Interactive Streaming Platform is IoT-driven crowd behavior analytics and live streaming technology. CrowdOptic integrates multiple video feeds with IoT sensor and biometric data in order to track real-time shifts in crowd focus and moment...
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EyesDecide
By EyesDecide
EyesDecide is an eye tracking solution producing heat maps on content, showing where prospects' eyes land on any brand page. EyesDecide lets users watch instant replays of target audiences visually exploring interactive content, lets them generate ag...
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iMotions Platform
By iMotions
iMotions software is a comprehensive biometric research platform that integrates best-in-class biosensors and synchronizes eye tracking, facial expression analysis, EEG, GSR, EMG, ECG and Surveys.
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Inspectlet
By Inspectlet
Inspectlet is feature-rich user recording software for web and mobile. With Inspectlet, analysts can record videos of site visitor sessions down to every mouse movement, scroll, click, and keypress. The software uses click-and-scroll and heatmaps to ...
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IntraFace
By FacioMetrics
IntraFace is a mobile facial recognition application capable of real-time facial image analysis. IntraFace can detect seven different emotions in people’s faces, and can be used to track audience response to a speaker, A/B testing enrichment, focus g...
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Kairos
By Kairos
Kairos is a biometrics platform enabling prance to capture and analyze human responses and behavior. The solution includes face analysis algorithms to recognize and measure how people feel in video, photos and the real-world.
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CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 15,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

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