Biometric Tools

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Definition

Biometric Tools measure responses to marketing by tracking biological reactions to collateral. These tools range from software programs that mimic human reaction in evaluating materials, to eye tracking motion sensors and software that scores facial expressions.

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Products

Affdex uses advanced facial analysis to scientifically measure emotional responses unobtrusively, cost effectively, and at scale. No special equipment or extra processing required. Affdex is based on the concept that deep insight into consumers’ unbi...
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Attensee is an attention optimization suite with fast and painless eye-tracking insights, right in the browser.
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CrowdOptic Interactive Streaming Platform is IoT-driven crowd behavior analytics and live streaming technology. CrowdOptic integrates multiple video feeds with IoT sensor and biometric data in order to track real-time shifts in crowd focus and moment...
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Emotient provides cloud-based services that deliver direct measurement of a customer’s unfiltered emotional response to ads, content, products and customer service or sales interactions.
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iMotions software is a comprehensive biometric research platform that integrates best-in-class biosensors and synchronizes eye tracking, facial expression analysis, EEG, GSR, EMG, ECG and Surveys.
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Inspectlet is feature-rich user recording software for web and mobile. With Inspectlet, analysts can record videos of site visitor sessions down to every mouse movement, scroll, click, and keypress. The software uses click-and-scroll and heatmaps to ...
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IntraFace is a mobile facial recognition application capable of real-time facial image analysis. IntraFace can detect seven different emotions in people’s faces, and can be used to track audience response to a speaker, A/B testing enrichment, focus g...
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By Kairos
Kairos is a human analytics platform. Human analytics is the capture and analysis of measured human responses and behavior. The solution includes face analysis algorithms to recognize and measure how people feel in video, photos and the real-world.
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By Sloop1
Sloop1 is a neurosciences-applied digital marketing web application that analyzes and reviews web content. Leveraging the science of Brain Reactions Orientation, Sloop1 has developed proprietary algorithms for online behavioral analysis.
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By Sticky
The Sticky Eye Portal is an easy-to-use web portal for eye tracking analysis and visualization. The portal provides a framework for quantitative analysis of eye tracking. In addition to the three key metrics (SEEN, Salience and Stickiness) Sticky Eye...
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