Product Overview
Affdex uses advanced facial analysis to scientifically measure emotional responses unobtrusively, cost effectively, and at scale. No special equipment or extra processing required. Affdex is based on the concept that deep insight into consumers’ unbiased emotional reaction to digital content is the best way to measure the content's quality.
Affdex delivers discrete and continuous emotion metrics so you can assess your content’s emotional impact on a moment-by-moment and cumulative basis.
No technical expertise required
Instant
Marketing Function Metrics and Insights
For Use ByCompany Type B2B, B2C
Company Size Any size
Market/Industry Specialization No market specialization
Current / Past Customers Millward Brown, InsightExpress, Unruly