Focus Group Tools

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Definition

Focus Group Tools scale the ability to intensely study customer reaction to marketing materials. Tools include platforms for moderated online communities, remote video tools for recorded interviews and live-streams to view in-field product testing. 

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Products

AnswerCrowd connects businesses and consumers together in a transparent and open, yet commercially confident, platform. Real-time market research data, from real Americans direct to your desk – unfiltered and unbiased – the instant you request it. Qu...
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With the Applause Platform, you can set up tests and projects, view test case results, bug reports, user feedback/market insights reports, and more from a single interface. All community submissions are instantly available and include reproduction st...
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DeviceVu is a live-stream solution that enables researchers to interact with participants on smartphones, tablets or desktops.
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An innovation in market research, Haystack is a wearable video curation device purpose-built to capture first-person footage of consumers' daily lives. Market research specialists and their clients use the video data to gain deep insight into consume...
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HomeVu is a live stream in-home research solution, allowing clients and agencies to observe and interact with respondents.
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InterVu enables live online focus groups or webcam interviews using two-way audio and video, where the moderators and all the participants can see and hear each other in a real-time face-to-face exchange. InterVu can be used as an alternative or augm...
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QuestionPro provides quality sample through a network of specialty panels developed and managed by QuestionPro Audience. Their panels consist of a community of respondents who are pre-screened and double-opted in for participation in a wide range of ...
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ResearchReporter is an integrated research management platform that enables researchers to view previous research, automate and streamline processes, and manage resources.
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Revelation is a research solution that works much like a social media app. Participants engage one-on-one or as part of a research community via their mobile phones or the web.
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Userlytics provides remote user testing, usability testing, user experience testing, and in-depth interviews, on both a moderated and an unmoderated basis.
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