Focus Group Tools

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Definition

Focus Group Tools scale the ability to intensely study customer reaction to marketing materials. Tools include platforms for moderated online communities, remote video tools for recorded interviews and live-streams to view in-field product testing. 

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Products

By RAADZ
RAADZ uses gamification to provide a test market for your ads where users are going to pay attention and put thought into their responses.
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AnswerCrowd connects businesses and consumers together in a transparent and open, yet commercially confident, platform. Real-time market research data, from real Americans direct to your desk – unfiltered and unbiased – the instant you request it. Qu...
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With the Applause Platform, you can set up tests and projects, view test case results, bug reports, user feedback/market insights reports, and more from a single interface. All community submissions are instantly available and include reproduction st...
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Batterii is a market research platform that enables brands to find communities matching its needs and automates the process of querying and collecting consumer response from those communities. Influencers use the mobile Batterii app to go on "mission...
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DeviceVu is a live-stream solution that enables researchers to interact with participants on smartphones, tablets or desktops.
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By DISQO
DISQO is a panel management solution that achieves sample quality through creative panel sourcing, best-in-class technologies, and scientific work processes.
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By Dynata
Dynata Insights Platform provides seamless access to a wide range of solutions and services to simplify the research process, and increase efficiencies. Its Plug & Play technology frees clients to leverage Dynata data and solutions when they want, wh...
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An innovation in market research, Haystack is a wearable video curation device purpose-built to capture first-person footage of consumers' daily lives. Market research specialists and their clients use the video data to gain deep insight into consume...
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HomeVu is a live stream in-home research solution, allowing clients and agencies to observe and interact with respondents.
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InterVu enables live online focus groups or webcam interviews using two-way audio and video, where the moderators and all the participants can see and hear each other in a real-time face-to-face exchange. InterVu can be used as an alternative or augm...
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