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Focus Group Tools

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Definition

Focus Group Tools scale the ability to intensely study customer reaction to marketing materials. Tools include platforms for moderated online communities, remote video tools for recorded interviews and live-streams to view in-field product testing. 

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Products

ACCE Research
By ACCE International
ACCE Research provides product and market research include consumer testing, sensory panels, and focus groups.
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Ad Test Market
By RAADZ
RAADZ uses gamification to provide a test market for your ads where users are going to pay attention and put thought into their responses.
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Batterii
By Batterii
Batterii is a market research platform that enables brands to find communities matching its needs and automates the process of querying and collecting consumer response from those communities. Influencers use the mobile Batterii app to go on "mission...
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DISQO
By DISQO
DISQO is a panel management solution that achieves sample quality through creative panel sourcing, best-in-class technologies, and scientific work processes.
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Haystack
By weseethrough
An innovation in market research, Haystack is a wearable video curation device purpose-built to capture first-person footage of consumers' daily lives. Market research specialists and their clients use the video data to gain deep insight into consume...
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Helpfull Survey Software
By Helpfull
Helpfull is a real-time feedback platform that allows you to get instant feedback from 1000's of people in minutes. By creating a survey on Helpfull, you can compare two logos, brand names, Amazon store images, book covers, videos, product designs, g...
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InterVu
By FocusVision
InterVu enables live online focus groups or webcam interviews using two-way audio and video, where the moderators and all the participants can see and hear each other in a real-time face-to-face exchange. InterVu can be used as an alternative or augm...
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PanelBot
By Deep.ad
PanelBot is an automated data extraction platform for media like videos, images, and HTML pages that market research companies collect from consumer panels. Using Computer Vision and Optical Character Recognition (OCR), PanelBot recognizes and annota...
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QuestionPro Audience
By QuestionPro
QuestionPro provides quality sample through a network of specialty panels developed and managed by QuestionPro Audience. Their panels consist of a community of respondents who are pre-screened and double-opted in for participation in a wide range of ...
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RealityMeter
By RealityMine
RealityMeter is a passive metering technology, enabling the tracking of consumers on multiple devices—across all major platforms—providing a holistic view of their daily lives. It is deployed by some of the world’s leading and most innovative panel o...
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