Company Overview
weseethrough is innovating market research with video content captured using wearable, location-based technology. Participating consumers are recorded going about their daily lives, providing researchers with hundreds of hours of unfiltered behavioral data. weseethrough won the 2015 MRS Award for Innovation in Research Methodology.
An innovation in market research, Haystack is a wearable video curation device purpose-built to capture first-person footage of consumers' daily lives. Market research specialists and their clients use the video data to gain deep insight into consumer behavior.
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