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Wearable Analytics

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Definition

Marketing tools integrating with wearable technology allow marketers to collect location-based and behavioral data indicating state of mind of the customer. Tools in this category include both wearables and the marketing platforms providing analytics of wearable data.

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Products

Haystack
By weseethrough
An innovation in market research, Haystack is a wearable video curation device purpose-built to capture first-person footage of consumers' daily lives. Market research specialists and their clients use the video data to gain deep insight into consume...
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TurnoutNow
By TurnoutNow
TurnoutNow is an event analytics tool that provides event organizers with high resolution behavioral data via wearable beacons. TurnoutNow provides predictive analysis and booth performance and ROI analysis.
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CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 15,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

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