Wearable Analytics

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Marketing tools integrating with wearable technology allow marketers to collect location-based and behavioral data indicating state of mind of the customer. Tools in this category include both wearables and the marketing platforms providing analytics of wearable data.

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An innovation in market research, Haystack is a wearable video curation device purpose-built to capture first-person footage of consumers' daily lives. Market research specialists and their clients use the video data to gain deep insight into consume...
TurnoutNow is an event analytics tool that provides event organizers with high resolution behavioral data via wearable beacons. TurnoutNow provides predictive analysis and booth performance and ROI analysis.
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