Batterii is a market research platform that enables brands to find communities matching its needs and automates the process of querying and collecting consumer response from those communities. Influencers use the mobile Batterii app to go on "missions" to answer brand questions via forms or video responses. Batterii will collect the data and turn responses into brand insights. Batterii has been used to deploy TV copy to consumers via mobile for reactions, capture photos as inspiration, and as a survey tool.