Mobile Location Analytics (MLA)

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Definition

Mobile Location Analytics (MLA) tools use shoppers' phones to collect data on shopping patterns, foot traffic, and more. Some products in this category can push deals to customers via mobile devices while in-store, based on proximity of the customer to the product. 

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Products

Aislelabs Engage is a proximity marketing tool that enables retailers and other brick-and-mortar stores to reach consumers while they're in or near the store. An intuitive template-based UI and a cloud-based intelligence engine can help craft and del...
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CherryPie is a Mobile Wallet Campaign Manager, designed to help you launch highly targeted mobile campaigns to propel customer engagement from online to offline. Create, distribute, and manage digital loyalty cards, coupons, promotions, event tick...
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By Mobee
Mobee leverages the power of the crowd, capturing in-store data via thousands of users who answer custom questions via our mobile app. Data is validated internally, and summarized into custom dashboards and reports for ease of sharing data. Data is e...
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DataSpark is a geoanalytic solution that taps into the geolocation data gathered by its parent company, SingTel. The platform collects, organizes, models and visualizes vast amounts of information to reveal footfall patterns and insights into crowd b...
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By DS-IQ
DS-IQ Marketing System is a contextual marketing platform that combines automation and machine learning to engage and convert shoppers with context in the moment.
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Retail and other brick-and-mortar establishments can use FogSpot right out of the box to provide free Wi-Fi to in-store customers, collect information to build a marketing database, create and send promotions and coupons to customers on-site or throu...
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Galigeo is a location intelligence solution that integrates with SAP BI, Salesforce, and IBM Cognos.
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Geopointe location-enables your CRM data to help you geographically visualize your accounts, contacts, opportunities, and more. End-users increase their efficiency and streamline processes through features such as geographic analysis, routing and opt...
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Insiteo is an indoor geolocation and positioning system (IPS). The solution provides a complete indoor location platform for the development of high value-added services inside buildings like shopping malls, museums, trade shows, and offices.
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Locately's proprietary location analytics technology automatically detects store visits, drive-pasts, and path to purchase (the TRUE shopper journey). Leveraging a privacy-aware opt-in model, Locately's algorithms generate brand-relevant inferences a...
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