Proximity Based Marketing

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Definition

Proximity based marketing tools include technologies used to directly communicate with customers through their mobile devices — any GPS or Bluetooth-enabled device, including smartphones, tablets and laptops.

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Products

LocationSmart
By LocationSmart
LocationSmart is a comprehensive, secure and multi-purpose Location-as-a-Service (LaaS) platform. LocationSmart includes proximity-enabled two-way in-app messaging, device profiling with real-time risk scoring and unique device, identity and behavior...
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Pilgrim SDK
By Foursquare
Pilgrim SDK is a a software development kit that can help 3rd-party apps leverage the real-world location of its subscribers, sending them notifications anywhere in the world. Pilgrim is the technology behind Foursquare City Guide and Swarm. Marketer...
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Placeable
By Ignite Technologies
Ignite’s Placeable solutions enable enterprise brands to drive online and offline revenue through location data management, local marketing and digital advertising. Use Placeable to transform your location data into revenue.
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Popdeem
By Popdeem
Popdeem is a location-based marketing platform that helps brands harness the power of social networks. The platform offers a set of social marketing tools for brands to engage users at physical locations. Brands can run mobile promotions that incenti...
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Shoffr
By Affle
Shoffr is an online to offline marketing platform to fulfill omnichannel customer journeys. Use it to convert missed online sales to footfall, measure more with online attribution, and leverage digital without e-commerce infrastructure.
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Sito Verified Walk-in
By Sito Mobile
Sito Verified Walk-in (VWI) platform drives people to visit retail stores through mobile offers, and provides closed-loop attribution and reporting that tracks consumers that have interacted with an ad on a mobile device and then visited a brick-and-...
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Smart Retail
By Softweb Solutions Inc, An Avnet Company
Smart Retail helps you attract, acquire, and engage a clearly defined target audience with beacons and geofences. Reach out to your customers in the most effective way with Softweb's proximity-based mobile advertising platform.
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Smartwhere
By Smartwhere
Smartwhere is a powerful proximity platform that allows users to quickly and easily integrate proximity campaigns into an existing mobile environment. The solution works with all existing proximity technologies, from Beacons, Geofencing and Wi-Fi, N...
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Table Service Solution (TSS)
By Radius Networks
The Table Service Solution (TSS) leverages beacon-enabled smart table locators, mobile ordering applications and a network of Bluetooth (BLE) detectors to identify the location of a customer for order delivery and messaging.
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Verve
By Verve Group
Verve is location-based advertising solution purpose-built to help brands drive proximity shoppers into retail stores and other local establishments. By combining a proprietary data platform with a fully-programmatic ad platform, Verve analyzes billi...
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CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 15,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

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