Proximity Based Marketing

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Definition

Proximity based marketing tools include technologies used to directly communicate with customers through their mobile devices — any GPS or Bluetooth-enabled device, including smartphones, tablets and laptops.

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Products

Appnext
By Affle
Appnext offers integrated consumer journeys with on-device app discovery solutions that blend into the users’ mobile experience enabling a personal intuitive experience.
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Beintoo
By Beintoo
Beintoo is an SDK that tracks and collects offline behavioral data of about 7 million users, thanks to the recognition of more than 100 location signals per user per day, ensuring maximum accuracy and compliance with privacy regulations. Geolocalizat...
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Bleesk
By Bleesk
Bleesk is a white label all-in-one proximity marketing platform to acquire, engage and retain customers on mobile.
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LocationSmart
By LocationSmart
LocationSmart is a comprehensive, secure and multi-purpose Location-as-a-Service (LaaS) platform. LocationSmart includes proximity-enabled two-way in-app messaging, device profiling with real-time risk scoring and unique device, identity and behavior...
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Meridian Mobile App Platform
By Aruba Networks
The Meridian Mobile App Platform is a mobile application development solution that enables organizations to tap location-based features. Mobile apps can now deliver indoor mapping, turn-by-turn directions, venue-specific content, and proximity-based ...
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NearIT
By NearIT
NearIT is a contextual mobile engagement platform. Use NearIT Platform to communicate when your mobile users are in proximity. Share with them valuable content in the most appropriate context to ensure the success of your mobile campaigns.
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Pilgrim SDK
By Foursquare
Pilgrim SDK is a a software development kit that can help 3rd-party apps leverage the real-world location of its subscribers, sending them notifications anywhere in the world. Pilgrim is the technology behind Foursquare City Guide and Swarm. Marketer...
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Placeable
By Ignite Technologies
Ignite’s Placeable solutions enable enterprise brands to drive online and offline revenue through location data management, local marketing and digital advertising. Use Placeable to transform your location data into revenue.
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Sito Verified Walk-in
By Sito Mobile
Sito Verified Walk-in (VWI) platform drives people to visit retail stores through mobile offers, and provides closed-loop attribution and reporting that tracks consumers that have interacted with an ad on a mobile device and then visited a brick-and-...
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Smart Retail
By Softweb Solutions Inc, An Avnet Company
Smart Retail helps you attract, acquire, and engage a clearly defined target audience with beacons and geofences. Reach out to your customers in the most effective way with Softweb's proximity-based mobile advertising platform.
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CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 15,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

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