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Location Targeting

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Definition

Location Targeting solutions link the digital world with the physical location of devices. Using unique IDs and location markers, these tools match devices with specific activities so marketers know where and how customers interact with them. These solutions use data from mobile devices, venues and events to track location based segments, such as frequent concert attendees.

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Products

Amazon Location Service
By Amazon
Amazon Location Service provides affordable data, tracking and geofencing capabilities, and native integrations with AWS services, so users can create sophisticated location-enabled applications quickly without the high cost of custom development, an...
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Location SDK
By GroundTruth
GroundTruth's Location SDK is a software development kit that can help publishers and brands by providing sophisticated location intelligence to their apps. Verified location signals are mapped to real world places through GroundTruth's Blueprints te...
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Location Targeting
By GroundTruth
GroundTruth's Location Targeting solution offers several ways to target consumers by location. On-Premise allows you to reach consumers in real-time when they are in Blueprinted locations. You can target specific locations, parking lots or areas with...
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LocationSmart
By LocationSmart
LocationSmart is a comprehensive, secure and multi-purpose Location-as-a-Service (LaaS) platform. LocationSmart includes proximity-enabled two-way in-app messaging, device profiling with real-time risk scoring and unique device, identity and behavior...
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Salesforce Maps
By Salesforce
Salesforce Maps (formerly MapAnything) is a location intelligence solution to empower your field workforce. Purpose-built to meet the most challenging field environments, Salesforce Maps' Location Intelligence Technology aligns field activities with ...
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Scout
By Scout.co
Scout is a martech solution that delivers conditional (based on: location, time, temperate, velocity) messages at the moment of purchase. Highly accurate, it can detect when a shopper in a Walmart is in the automotive section, or the grocery section ...
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Venuetize
By Venuetize
Venuetize is a comprehensive, modular and scalable proximity marketing and mobile analytics engine purpose-built for owners and operators of professional sports arenas, urban shopping districts, resorts, theme parks and other live events and location...
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Weather Targeting
By GroundTruth
GroundTruth's Weather Targeting solution can target based on the current weather and the forecasted conditions. Combined with location data, weather triggers allow marketers to provide the most contextual, relevant and tailored message to customers a...
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CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 16,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

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