Location Targeting

< Back to category

Definition

Location Targeting solutions link the digital world with the physical location of devices. Using unique IDs and location markers, these tools match devices with specific activities so marketers know where and how customers interact with them. These solutions use data from mobile devices, venues and events to track location based segments, such as frequent concert attendees.

Contribute to this definition

Products

By Amazon
Amazon Location Service provides affordable data, tracking and geofencing capabilities, and native integrations with AWS services, so users can create sophisticated location-enabled applications quickly without the high cost of custom development, an...
  Compare
GroundTruth's Location SDK is a software development kit that can help publishers and brands by providing sophisticated location intelligence to their apps. Verified location signals are mapped to real world places through GroundTruth's Blueprints te...
  Compare
GroundTruth's Location Targeting solution offers several ways to target consumers by location. On-Premise allows you to reach consumers in real-time when they are in Blueprinted locations. You can target specific locations, parking lots or areas with...
  Compare
LocationSmart is a comprehensive, secure and multi-purpose Location-as-a-Service (LaaS) platform. LocationSmart includes proximity-enabled two-way in-app messaging, device profiling with real-time risk scoring and unique device, identity and behavior...
  Compare
Salesforce Maps (formerly MapAnything) is a location intelligence solution to empower your field workforce. Purpose-built to meet the most challenging field environments, Salesforce Maps' Location Intelligence Technology aligns field activities with ...
  Compare
Venuetize is a comprehensive, modular and scalable proximity marketing and mobile analytics engine purpose-built for owners and operators of professional sports arenas, urban shopping districts, resorts, theme parks and other live events and location...
  Compare
GroundTruth's Weather Targeting solution can target based on the current weather and the forecasted conditions. Combined with location data, weather triggers allow marketers to provide the most contextual, relevant and tailored message to customers a...
  Compare
Finding more products...
Stay on top of the latest industry technology announcements with our weekly newsletter