Product Overview
GroundTruth's Location Targeting solution offers several ways to target consumers by location. On-Premise allows you to reach consumers in real-time when they are in Blueprinted locations. You can target specific locations, parking lots or areas within walking distance, to immediately impact present and future behaviors. Proximity allows you to define a radius around a specific location to message or influence nearby consumer behavior. Neighborhoods allow marketers to target unique geographical boundaries based on the combination of visitation patterns and audience segments, providing a scalable custom-targeting solution.
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