Product Overview
GroundTruth's Data Offerings include Visitation Data, Audience Data, and Trade Area Data. With Visitation Data, you can see trends in visitation behavior at a granular level, understand cross shopping tendencies and how they change over time, and understand individual users based on their movements. Audience Data helps you target ads to segmented groups based on past visitation or other audience types, as well as understand what types of people are visiting your brand and how that varies from your competitors. Trade Area Data is for understanding which residential areas the customers at individual stores come from and understanding which individual stores people from certain residential areas are most and least likely to shop in.
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