Data Exchange

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Definition

Data Exchange is the process of taking a set of data points from one model and translating that data to work in another model, so the data points match and comparisons are to like data, or "apples to apples." Tools in this category help marketers and data scientists match customer data to an internal system. Included in this section are tools providing Big Data Sets, including contacts or market information.

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Products

The Big Data Exchange (BDEX) is a real-time market-driven exchange platform offering instant access to consumer data.
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GroundTruth's Data Offerings include Visitation Data, Audience Data, and Trade Area Data. With Visitation Data, you can see trends in visitation behavior at a granular level, understand cross shopping tendencies and how they change over time, and und...
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Part of the Datalicious suite of products, DataExchange is a highly scalable visitor data management platform that enables the exchange of data between domains. DataExchange can lookup, exchange and persist visitor data between domains that usually c...
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DataLINK Taxonomy are customized model segments based on Dataline’s proprietary database and matched to a marketer's specific needs.
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Dataloader.io is a free tool that allows Salesforce users to import, export and delete an unlimited amount of data. You can login with your existing Salesforce credentials -- no need for additional user name, password or Salesforce security token. Wh...
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By Merkle
DataSource is Merkle’s proprietary data set that fuels omni-channel, people-based marketing across the entire consumer journey. It delivers on a simple premise: Merkle leverages the entire data marketplace in combination with their DataLab methodolog...
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The massive suite of consumer and business data available from Equifax enables businesses to advance an array of business needs, including customer acquisition, analytics and benchmarking, prevention of fraud and debt recovery.
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Users simply navigate to a website and teach the browser to extract data by showing it examples of where the data is, learning algorithms then generalize from these examples to work out how to get all the data on the website. The data that users coll...
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Informatica B2B Data Exchange provides a single, centralized, and reusable data transformation service that enables true “any to any” data transformation.
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LifeData offers a database of the massive volumes of data that is generated through real life events, actions and activities. These data points include such things as: contact details, demographic information, purchase interests, education level, fam...
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