Company Overview
Tivo is a brand of digital video recorders (DVRs). Tivo devices provides users with the ability to save television programs for later viewing ("time shifting"), an electronic television programming schedule, and recording options based on that schedule.
TiVo’s Audience Management Platform empowers inventory owners to sell custom audiences that improve advertiser performance and are scalable and relevant. It leverages an end-to-end predictive analytics engine which processes raw data from millions of set-top boxes, panel sources and third-party consumer data to identify specialized audience segments and forecast viewership.
TiVo Xtend is a suite of end-to-end advertising solutions built on the foundation of TiVo’s first-party deterministic TV viewership data. Reach underexposed linear viewers or build frequency with custom CTV activations.
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