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Marketing/Creative Asset Management

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Definition

Marketing resource management (MRM) systems promise to enhance marketers' ability to optimize planning, budgeting, collaboration, and asset creation. MRMs in this category assist with content production and process workflows. 

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Products

Adobe Bridge
By Adobe
Adobe Bridge, part of the Adobe Creative Cloud, gives you centralized access to preview, organize, edit, and publish multiple creative assets your creative projects. Edit metadata, keywords, labels, and ratings to assets. Organize assets using collec...
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Brand360
By Brand360
Brand 360 is a brand management platform combined with an influencer community. The platform supports both brand and influencers with tools that can monetize over the discovered connections as well as achieve a high ROI.
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Explain Everything
By Explain Everything
Explain Everything is the interactive whiteboard platform that enables teams to collaborate, share, and learn on an infinite canvas. Combine new and existing media, annotations, and text for an engaging, visual story. Record and capture everything on...
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GlobalEdit
By GlobalEdit
GlobalEdit is a digital asset management platform that enables creatives to store and mange visual assets in one system. All creative stakeholders—from photo editor to retoucher—can share a single workspace on GlobalEdit. Managers can define their ow...
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ironSource Luna
By ironSource
Luna is an app marketing platform that unifies every element of your marketing to empower you to drive incremental growth for your app. The platform allows small marketing teams to fill functional gaps they may have, in ad creatives for example, whil...
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Lingo
By Lingo
Lingo is a tool for building and sharing digital asset libraries like style guides, UI component libraries and photo libraries. Teams use Lingo to establish a shared design language, which automates consistency and increases efficiency.
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Mtivity Catalog
By Mtivity
Mtivity Catalog creates an easy to use online client storefront that facilitates global multi-site production and distribution workflows.
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Shopperations
By Shopperations
Easy to use marketing planning and budget management system for Consumer Packaged Goods brands and their agencies. Track sources of funds, standardize tactical planning, actualize invoices, customer deductions, and coupon redemptions, automate report...
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Shotflow
By Capture Integration
ShotFlow is studio production management software that automates your workflow processes. It is a specialized workflow tool for creating assets at scale, managing the workflow from production planning, to sample management, through capture and post, ...
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TrafficLIVE
By Deltek
TrafficLIVE is cloud-based creative management software that improves your business process and drives efficiency and profitability to your agencies. Transform the way your agency focuses on people, profits, clients and the creative process.
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About

CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 15,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

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