Marketing Resource Management Solutions & Reviews

Definition

Marketing resource management (MRM) systems promise to enhance marketers' ability to optimize planning, budgeting, collaboration, and asset creation. (MRM) tools assist the management of marketing operations, such as planning, budgeting, content production, and process workflows. Source: Forrester

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Subcategories

Financial Planning

Marketing Asset Management (Creative Production)

Marketing Fulfillment (Brand Management)

Product Information Management

Resource Alignment and Collaboration

Products

Acorn Performance Analyzer

By Ignite Technologies

Ignite’s Acorn Performance Analyzer (PA) is a focused profitability and cost management solution that helps you effectively measure, manage and improve any element of your business. PA combines process modeling, data integration, calculation engine a...

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AdBridge

By Extreme Reach

AdBridge is a digital asset platform enabling buyers and sellers of media creatives. It seamlessly connects the buy and sell side of the advertising ecosystem. AdBridge unifies linear and digital workflows together with industry leading, fully owned ...

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Adobe Bridge

By Adobe

Adobe Bridge CC gives you centralized access to all the files and assets you need for your creative projects. Organize personal and team assets, batch edit with ease, add watermarks, set centralized color preferences, and even upload your photos to A...

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Advance Resource Capacity (ARC)

By AXPulse

Advance Resource Capacity (ARC) lets you stay up to date with the custom capacity unit for a resource. This has been a long awaited pain point for Production key users. In almost every Production environment, every machine or resource has its own uni...

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AFS Trade Promotion Management Foodservice

By AFS

AFS Trade Promotion Management Foodservice (TPM Foodservice) is a closed-loop solution, including an easy-to-use contract management tool, full claim validation and settlement services, and data analytics. The robust system identifies claiming errors...

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AFS Trade Promotion Management Retail

By AFS

AFS Trade Promotion Management Retail (TPM Retail) is a closed-loop system that helps you plan, allocate, execute, settle and analyze your trade spend with a robust set of intuitive, easy-to-use capabilities. This solution drives trade dollar visibil...

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Agility

By Agility Multichannel

Agility Product Information Management (PIM) solution is designed to drive every phase of multichannel commerce, from the initial multi-source data aggregation through to global distribution and analysis of product information.

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Allocable

By Allocable

Allocable provides one place to track your time & expenses, handle resource allocation and view project & workforce analytics, all with beautiful BI dashboards built for the different roles in your business.

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Allocadia Marketing Performance Management (MPM)

By Allocadia

Allocadia Marketing Performance Management (MPM) is a single comprehensive solution for managing marketing efforts with a focus on ROI. Allocadia MPM enables business leaders and marketing teams to create, collaborate and share campaign plans that al...

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Analytics

By Determine

Determine's Analytics solution gives you the capability to gain deeper insights and convert everything your company does into actionable intelligence. See it all on a consolidated dashboard, convert data into control.

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Marketing Resource Management

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