Marketing Resource Management

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Definition

Marketing resource management (MRM) systems promise to enhance marketers' ability to optimize planning, budgeting, collaboration, and asset creation. MRM tools assist the management of marketing operations, such as planning, budgeting, content production, and process workflows. Source: Forrester

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Subcategories

Products

By Adobe
Adobe Bridge, part of the Adobe Creative Cloud, gives you centralized access to preview, organize, edit, and publish multiple creative assets your creative projects. Edit metadata, keywords, labels, and ratings to assets. Organize assets using collec...
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By Adobe
Adobe Creative Cloud for enterprise provides organizations with the critical content velocity they need to create, source, manage, and deliver amazing content to audiences everywhere. You get everything your organization needs to design standout expe...
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By Adobe
Adobe Express for Enterprise is a universal creative tool enabling anyone in the enterprise, at any creative skill level, to easily create, share and collaboratively review high-quality and colorful on-brand content, like multimedia assets, social po...
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Aprix Marketing Manager is a marketing resource management web application that helps users to plan, execute, monitor, and evaluate marketing campaigns and projects online.
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Brand 360 is a brand management platform combined with an influencer community. The platform supports both brand and influencers with tools that can monetize over the discovered connections as well as achieve a high ROI.
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Explain Everything is the interactive whiteboard platform that enables teams to collaborate, share, and learn on an infinite canvas. Combine new and existing media, annotations, and text for an engaging, visual story. Record and capture everything on...
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germ is a collaboration and productivity tool that lets your team capture every great idea, brainstorm, and turn them into actionable project plans.
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GlobalEdit is a digital asset management platform that enables creatives to store and mange visual assets in one system. All creative stakeholders—from photo editor to retoucher—can share a single workspace on GlobalEdit. Managers can define their ow...
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Google Workspace, formerly G Suite, is Google's platform for messaging, meetings, documents and tasks. Linked previews in Docs, Sheets, and Slides allow users to preview the content of a link without leaving the original document, saving time switchi...
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Luna is an app marketing platform that unifies every element of your marketing to empower you to drive incremental growth for your app. The platform allows small marketing teams to fill functional gaps they may have, in ad creatives for example, whil...
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