Marketing Resource Management

< Back to all Categories

Definition

Marketing resource management (MRM) systems promise to enhance marketers' ability to optimize planning, budgeting, collaboration, and asset creation. (MRM) tools assist the management of marketing operations, such as planning, budgeting, content production, and process workflows. Source: Forrester

Contribute to this definition

Subcategories

Financial Planning

Marketing Asset Management (Creative Production)

Marketing Fulfillment (Brand Management)

Marketing Resource Management (MRM) Platforms

Product Information Management

Resource Alignment and Collaboration

Products

Acorn Performance Analyzer
By Ignite Techonologies
Ignite’s Acorn Performance Analyzer (PA) is a focused profitability and cost management solution that helps you effectively measure, manage and improve any element of your business. PA combines process modeling, data integration, calculation engine a...
  Compare
Adobe Bridge
By Adobe
Adobe Bridge CC gives you centralized access to all the files and assets you need for your creative projects. Organize personal and team assets, batch edit with ease, add watermarks, set centralized color preferences, and even upload your photos to A...
  Compare
Advance Resource Capacity (ARC)
By AXPulse
Advance Resource Capacity (ARC) lets you stay up to date with the custom capacity unit for a resource. This has been a long awaited pain point for Production key users. In almost every Production environment, every machine or resource has its own uni...
  Compare
AFS Trade Promotion Management Foodservice
By AFS
AFS Trade Promotion Management Foodservice (TPM Foodservice) is a closed-loop solution, including an easy-to-use contract management tool, full claim validation and settlement services, and data analytics. The robust system identifies claiming errors...
  Compare
AFS Trade Promotion Management Retail
By AFS
AFS Trade Promotion Management Retail (TPM Retail) is a closed-loop system that helps you plan, allocate, execute, settle and analyze your trade spend with a robust set of intuitive, easy-to-use capabilities. This solution drives trade dollar visibil...
  Compare
Agility
By Agility Multichannel
Agility Product Information Management (PIM) solution is designed to drive every phase of multichannel commerce, from the initial multi-source data aggregation through to global distribution and analysis of product information.
  Compare
Allocable
By Allocable
Allocable provides one place to track your time & expenses, handle resource allocation and view project & workforce analytics, all with beautiful BI dashboards built for the different roles in your business.
  Compare
Allocadia Marketing Performance Management (MPM)
By Allocadia
Allocadia Marketing Performance Management (MPM) is a single comprehensive solution for managing marketing efforts with a focus on ROI. Allocadia MPM enables business leaders and marketing teams to create, collaborate and share campaign plans that al...
  Compare
Analytics
By Determine
Determine's Analytics solution gives you the capability to gain deeper insights and convert everything your company does into actionable intelligence. See it all on a consolidated dashboard, convert data into control.
  Compare
Aprix Marketing Manager
By Aprix Solutions
Aprix Marketing Manager is a marketing resource management web application that helps users to plan, execute, monitor, and evaluate marketing campaigns and projects online.
  Compare
Finding more products...

Browser detection

You are using a browser (Robot/Spider) that is not supported on our site. Please update your browser to the latest version to have the most effective experience on CabinetM