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Marketing Resource Management

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Definition

Marketing resource management (MRM) systems promise to enhance marketers' ability to optimize planning, budgeting, collaboration, and asset creation. MRM tools assist the management of marketing operations, such as planning, budgeting, content production, and process workflows. Source: Forrester

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Subcategories

Marketing Fulfillment (Brand Management)

Marketing/Creative Asset Management

Resource Alignment and Collaboration

Products

Adobe Bridge
By Adobe
Adobe Bridge, part of the Adobe Creative Cloud, gives you centralized access to preview, organize, edit, and publish multiple creative assets your creative projects. Edit metadata, keywords, labels, and ratings to assets. Organize assets using collec...
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Adobe Express for Enterprise
By Adobe
Adobe Express for Enterprise is a universal creative tool enabling anyone in the enterprise, at any creative skill level, to easily create, share and collaboratively review high-quality and colorful on-brand content, like multimedia assets, social po...
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Aprix Marketing Manager
By Aprix Solutions
Aprix Marketing Manager is a marketing resource management web application that helps users to plan, execute, monitor, and evaluate marketing campaigns and projects online.
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Brand360
By Brand360
Brand 360 is a brand management platform combined with an influencer community. The platform supports both brand and influencers with tools that can monetize over the discovered connections as well as achieve a high ROI.
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Explain Everything
By Explain Everything
Explain Everything is the interactive whiteboard platform that enables teams to collaborate, share, and learn on an infinite canvas. Combine new and existing media, annotations, and text for an engaging, visual story. Record and capture everything on...
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germ
By SmokyBeaker Labs
germ is a collaboration and productivity tool that lets your team capture every great idea, brainstorm, and turn them into actionable project plans.
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GlobalEdit
By GlobalEdit
GlobalEdit is a digital asset management platform that enables creatives to store and mange visual assets in one system. All creative stakeholders—from photo editor to retoucher—can share a single workspace on GlobalEdit. Managers can define their ow...
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Google Workspace
By Google Inc
Google Workspace, formerly G Suite, is Google's platform for messaging, meetings, documents and tasks. Linked previews in Docs, Sheets, and Slides allow users to preview the content of a link without leaving the original document, saving time switchi...
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ironSource Luna
By ironSource
Luna is an app marketing platform that unifies every element of your marketing to empower you to drive incremental growth for your app. The platform allows small marketing teams to fill functional gaps they may have, in ad creatives for example, whil...
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Lingo
By Lingo
Lingo is a tool for building and sharing digital asset libraries like style guides, UI component libraries and photo libraries. Teams use Lingo to establish a shared design language, which automates consistency and increases efficiency.
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CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 15,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

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