Marketing Resource Management

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Definition

Marketing resource management (MRM) systems promise to enhance marketers' ability to optimize planning, budgeting, collaboration, and asset creation. (MRM) tools assist the management of marketing operations, such as planning, budgeting, content production, and process workflows. Source: Forrester

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Subcategories

Digital Asset Management (DAM) platforms

Financial Planning

Marketing Asset Management (Creative Production)

Marketing Fulfillment (Brand Management)

Marketing Resource Management (MRM) Platforms

Product Information Management

Resource Alignment and Collaboration

Products

10,000ft Plans
By 10,000ft
10000ft Plans is an interactive, high-level project resource management platform for business owners, managers and other organization leaders. 10000ft Plans replaces the tedium of traditional static spreadsheets and emailed status updates, featuring ...
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actiTIME
By actiTIME, Inc.
actiTIME is time tracking software for teams and companies of any size. actiTIME allows users to register worked hours per tasks, projects and clients, generate customizable reports and colorful charts, make project assignments and estimates, issue i...
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Advance Resource Capacity (ARC)
By AXPulse
Advance Resource Capacity (ARC) lets you stay up to date with the custom capacity unit for a resource. This has been a long awaited pain point for Production key users. In almost every Production environment, every machine or resource has its own uni...
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Advanced Media Portal (AMP)
By AMP Media Systems
The Advanced Media Portal (AMP) was built specifically for product companies to Organize, Convert and Share all their marketing media in support of business growth. AMP is a complete enterprise-class digital asset management system now re-invented an...
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AFS Trade Promotion Management Foodservice
By AFS
AFS Trade Promotion Management Foodservice (TPM Foodservice) is a closed-loop solution, including an easy-to-use contract management tool, full claim validation and settlement services, and data analytics. The robust system identifies claiming errors...
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AFS Trade Promotion Management Retail
By AFS
AFS Trade Promotion Management Retail (TPM Retail) is a closed-loop system that helps you plan, allocate, execute, settle and analyze your trade spend with a robust set of intuitive, easy-to-use capabilities. This solution drives trade dollar visibil...
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Agility
By Agil Technologies
agility is the collaborative marketing platform that enhances the marketing value chain and connects the brand ecosystem, in order to free up brands from the complexities they are facing and provide them with four major benefits: simplification, acce...
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Agility
By Agility Multichannel
Agility Product Information Management (PIM) solution is designed to drive every phase of multichannel commerce, from the initial multi-source data aggregation through to global distribution and analysis of product information.
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Allocadia Marketing Performance Management (MPM)
By Allocadia
Allocadia Marketing Performance Management (MPM) is a single comprehensive solution for managing marketing efforts with a focus on ROI. Allocadia MPM enables business leaders and marketing teams to create, collaborate and share campaign plans that al...
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Analytics
By Determine
Determine's Analytics solution gives you the capability to gain deeper insights and convert everything your company does into actionable intelligence. See it all on a consolidated dashboard, convert data into control.
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