Predictive Analytics & Targeting

< Back to category

Definition

Predictive Analytics & Targeting tools use business and customer intelligence to make predictions about customer behavior and future trends, and may model an ideal customer based on current customer data. Tools in this group may include features with data mining, statistics, modeling, machine learning, and artificial intelligence.

Contribute to this definition

Products

ActiveEdge is an intelligent decision support platform built on the Cognitive Agent Architecture (Cougaar)—an open source, distributed agent architecture. ActiveEdge provides all the power of Cougaar and includes key extensions to simplify applicatio...
  Compare
A predictive intelligence engine that analyzes, prioritizes, and scores prospecting lists ensuring your best leads are contacted first. Adaptilytics self-learns by analyzing more than 5 billion data points and further improves outbound prospecting re...
  Compare
By Adobe
Adobe Analytics provides a 360-degree customer view through real-time web and mobile analytics, advanced data visualization, powerful predictive models, and algorithmic cross-channel attribution. Adobe Analytics is a powerful solution for driving mor...
  Compare
AdTheorent, powered by a unique technology platform, is built from the ground up to address the specific needs of the mobile advertising ecosystem in a Real Time Bidding (RTB) environment. The solution unifies creativity and machine learning through ...
  Compare
By Advalo
Advalo is a predictive marketing platform that helps you reach customers during the most influential moments in their purchase decision.
  Compare
Aera is the cognitive technology that enables the Self-Driving Enterprise: a cognitive operating system that connects you with your business and autonomously orchestrates your operations. Aera understands how businesses work; makes real-time recomme...
  Compare
By Aimia
Aimia uses proprietary tools and advanced predictive modeling to analyze future trends to help companies maximize the impact of a loyalty program on consumers.
  Compare
Sidetrade Aimie is a customer acquisition platform enabled with Artificial Intelligence and dedicated to the B2B market. It ties in with Marketing Automation, DMPs, CRM, ERP, and websites and open datasets provided by third-party data aggregators. Th...
  Compare
Alliant Campaign Intelligence is a predictive modeling solution that projects the performance of a campaign against the profit triggers that drive P&L.
  Compare
Alliant Engage is a solution for on-demand predictive data for improved lead conversion and lifetime value. On-demand data delivery from Alliant gives you exactly the insight you need to truly engage with your prospect and deliver precisely the right...
  Compare
Finding more products...
Stay on top of the latest industry technology announcements with our weekly newsletter