Predictive Analytics & Targeting

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Definition

Predictive Analytics & Targeting tools use business and customer intelligence to make predictions about customer behavior and future trends, and may model an ideal customer based on current customer data. Tools in this group may include features with data mining, statistics, modeling, machine learning, and artificial intelligence.

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Products

Predictive analytics go beyond that of a basic profile. They are used to model your current database. This model determines how two or more groups of customers are similar or dissimilar. AccuData offers three levels of predictive analytics to best f...
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ActiveEdge is an intelligent decision support platform built on the Cognitive Agent Architecture (Cougaar)—an open source, distributed agent architecture. ActiveEdge provides all the power of Cougaar and includes key extensions to simplify applicatio...
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A predictive intelligence engine that analyzes, prioritizes, and scores prospecting lists ensuring your best leads are contacted first. Adaptilytics self-learns by analyzing more than 5 billion data points and further improves outbound prospecting re...
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AdTheorent, powered by a unique technology platform, is built from the ground up to address the specific needs of the mobile advertising ecosystem in a Real Time Bidding (RTB) environment. The solution unifies creativity and machine learning through ...
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By Advalo
Advalo is a predictive marketing platform that helps you reach customers during the most influential moments in their purchase decision.
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Aera is the cognitive technology that enables the Self-Driving Enterprise: a cognitive operating system that connects you with your business and autonomously orchestrates your operations. Aera understands how businesses work; makes real-time recomme...
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Sidetrade Aimie is a customer acquisition platform enabled with Artificial Intelligence and dedicated to the B2B market. It ties in with Marketing Automation, DMPs, CRM, ERP, and websites and open datasets provided by third-party data aggregators. Th...
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Alliant Campaign Intelligence is a predictive modeling solution that projects the performance of a campaign against the profit triggers that drive P&L.
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Alliant Engage is a solution for on-demand predictive data for improved lead conversion and lifetime value. On-demand data delivery from Alliant gives you exactly the insight you need to truly engage with your prospect and deliver precisely the right...
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AllSight is a customer intelligence platform that helps companies use intelligent data to improve their customer experience. AllSight delivers AI-enabled software focused on managing and improving customer intelligence.
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