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Predictive Analytics & Targeting

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Definition

Predictive Analytics & Targeting tools use business and customer intelligence to make predictions about customer behavior and future trends, and may model an ideal customer based on current customer data. Tools in this group may include features with data mining, statistics, modeling, machine learning, and artificial intelligence.

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Products

ActiveEdge
By Cougaar Software
ActiveEdge is an intelligent decision support platform built on the Cognitive Agent Architecture (Cougaar)—an open source, distributed agent architecture. ActiveEdge provides all the power of Cougaar and includes key extensions to simplify applicatio...
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Adobe Analytics
By Adobe
Adobe Analytics provides real-time analytics and detailed segmentation across all marketing channels to uncover high-value audiences and power customer intelligence for your business. Adobe Analytics drives more informed business decisions based on d...
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Adtheorent
By Adtheorent
AdTheorent, powered by a unique technology platform, is built from the ground up to address the specific needs of the mobile advertising ecosystem in a Real Time Bidding (RTB) environment. The solution unifies creativity and machine learning through ...
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AdTheorent Predictive Audience Builder
By Adtheorent
AdTheorent Predictive Audience Builder is a transformational suite of platform tools designed to enable users to create and activate predictive models which score audience quality. AdTheorent Predictive Audience Builder leverages customizable and pri...
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Advalo
By Advalo
Advalo is a predictive marketing platform that helps you reach customers during the most influential moments in their purchase decision.
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Aera
By Aera Technology
Aera is the cognitive technology that enables the Self-Driving Enterprise: a cognitive operating system that connects you with your business and autonomously orchestrates your operations. Aera understands how businesses work; makes real-time recomme...
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AI Optimization Suite
By Iterable
Iterable's AI Optimization Suite includes Iterable’s new Predictive Goals with Explainable AI, as well as existing Iterable AI products, Brand Affinity and Send Time Optimization. With the Iterable AI Optimization Suite, brands can deliver outcome-ba...
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Aimia
By Aimia
Aimia uses proprietary tools and advanced predictive modeling to analyze future trends to help companies maximize the impact of a loyalty program on consumers.
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Aimie
By Sidetrade
Sidetrade Aimie is a customer acquisition platform enabled with Artificial Intelligence and dedicated to the B2B market. It ties in with Marketing Automation, DMPs, CRM, ERP, and websites and open datasets provided by third-party data aggregators. Th...
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Akooda
By Akooda
Akooda is an AI tool that looks at the critical interactions, conversations, and tasks that happen inside, outside, and in between the SaaS platforms you use every day to help you get a full picture of the efforts (and gaps) across the organization.
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CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 16,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

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