Adtheorent

Product Overview
AdTheorent, powered by a unique technology platform, is built from the ground up to address the specific needs of the mobile advertising ecosystem in a Real Time Bidding (RTB) environment. The solution unifies creativity and machine learning through its RTB-enabled mobile ad network.The result is more precise audience targeting, brand awareness, brand lift, brand favorability, higher click rates, post-click engagement and conversion. AdTheorent technology can recognize a device’s use with the same IP as being part of a household. Additional IPs entering in this vicinity indicate devices that may belong to friends, relatives, peers which are then mapped by AdTheorent ‘s Artificial Intelligence(AI).

• Analyzes over 50,000 advertising impressions per second.
• Enriches the impressions with proprietary first party data and third party data.
• Bids intelligently on mobile inventory on an impression-by-impression basis, within an advertisers desired pricing and enhanced targeting parameters.