Enterprise Social Listening

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Definition

Social listening is the monitoring of your brand's social media platforms for customer feedback, direct mentions of your brand, and discussions regarding related keywords, topics, competitors, or industries, followed by an analysis of this data to gain further insights and act on these opportunities.
Source: Hubspot

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Products

Advanced Social Listening is a platform that includes many powerful options & features for capturing social & digital data, semantic analysis, machine learning & visualization.
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Brandwatch Consumer Research is a listening platform powered by AI. With Consumer Research you get instant access to the world’s largest library of consumer conversations. In moments of planning or crisis, pull on the big moments going back in time, ...
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Intrado Digital Media is an end-to-end communications solution that allows you to listen, create, connect, deliver, amplify and measure. This includes solutions for media monitoring, social listening, content creation, customer experience, social con...
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By Eckoh
K2C Listening tracks down all relevant conversations about a brand, product, competitor and industry across all Major Social Networks – including millions of News sites, blogs and forums in over 160 languages In all countries and in real time.
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Limerick empowers brands to identify, in real time, emerging consumer trends, preferences, and opinions. It leverages unstructured data, advanced machine intelligence and managerial acumen in an integrated platform to provide a seamless social media ...
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Radian6, formerly a stand-alone social listenting platform, is now part of the Salesforce Social Studio. Build more meaningful relationships with customers by tapping into the power of social media in your marketing, customer service, and sales organ...
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