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Provo, Utah, United States
Company Overview
Qualtrics, an SAP SE company, is an enterprise survey platform that enables organizations to collect, analyze, and act on voice of the customer, customer satisfaction, employee engagement, 360-degree reviews, brand, market, product concept, and employee feedback.
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Products and Services


EmployeeXM gathers continuous feedback from every employee experience to take the right actions to impact engagement, talent planning, productivity, and innovation. It empowers your organization to take actions that put your people first.
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Product Experience

Product Experience Manager allows marketers to use feedback from every stage of product development. Using the Qualtrics Conjoint XM solution, Qualtrics identifies preferences that consumers have for different features by automating the testing and analysis of various package combinations. Cojoint XM includes Willingness to Pay, which calculates and surfaces insights on the amount a customer is willing to pay for a new offering, and Dual Choice Conjoint, which allows companies to more accurately predict the likelihood of purchase for various product configurations.
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Qualtrics CoreXM

Qualtrics CoreXM is a research platform offering brands single solution for experience data and marketing and brand research. Using features for segmentation & targeting, market sizing, internal feedback and simple polling users can leverage their data for decisions on strategy.
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Qualtrics CrossXM

CrossXM brings together data from every experience, from employees, to customers, to brand, to find connections between your programs, and show you which levers to pull that will keep both your customers happy, and your people engaged.
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Qualtrics Customer Experience

Qualtrics Customer Experience is the world’s most agile platform for customer experience improvement, making it easy for companies to monitor, respond, and improve every key moment along the customer journey and incorporate customer feedback into every decision. Leverages Frontline Feedback feature, a collaboration tool that helps customer experience (CX) leaders collect, prioritize, and act on customer, employee, and product feedback by putting the voice of employees at the heart of their CX program.
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Qualtrics Customer Journey Optimizer

Customer Journey Optimizer is a journey analytics and orchestration solution, powered by Qualtrics Experience iD, that helps organizations identify key moments and points of friction and prioritize the right actions to improve customer experiences.
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Qualtrics Digital Experience Analytics (DXA)

Digital Experience Analytics (DXA) is a solution that enables organizations to create a visual replay of consumers’ behavior during their web experience, capturing key frustration signals like error clicks, rage clicks, and mouse thrashes. DXA uses Qualtrics AI to identify the most relevant session replays, enabling brands to act quickly to improve customer experiences, preventing lost revenue and increasing customer conversion and loyalty. Built-in privacy controls help organizations stay compliant with data privacy regulations while personalizing and improving their customers’ digital experiences.
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Qualtrics iQ

Qualtrics iQ is a predictive analytics tool that turns raw customer and employee data into actionable insights. Qualtrics iQ uncovers trends in survey data, identifies the drivers behind those trends and recommends fruitful courses of action. The platform includes customer data, employee data, product data and brand data to inform these recommendations.
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Qualtrics QM

Qualtrics Quality Management (Qualtrics QM), is an AI-powered and human-assisted quality assurance solution that gives contact center leaders critical AI-powered insights on customer needs, agent effectiveness, and overall performance so they can act quickly to improve the customer experience, reduce operational costs and compliance risk and better evaluate their agents’ performance.
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Qualtrics Social Connect

Qualtrics Social Connect is a digital customer service and social listening solution that enables contact center, marketing and CX teams to capture, analyze and respond to the millions of customer service requests they receive through chat, email and social media.
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Qualtrics XM

With Qualtrics Brand Experience, organizations can strengthen brand equity, improve brand perceptions, and optimize your brand and communication strategy—all with software that’s as easy to use as everyday email. Capture and act on real-time feedback from every touchpoint - from advertising and social media through to customer experience. Integrate your brand, customer, and employee experience data with operational data from across the business to find out what’s really driving your results.
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Qualtrics XM Discover

Qualtrics XM Discover is a conversational analytics platform that allows you to understand what people are saying about your company, wherever they're saying it. Gather experience data from any structured and unstructured source, analyze it with sophisticated AI and machine learning, and take action to deliver better customer, employee, brand and product experiences.
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Qualtrics XM/OS platform

XM/OS is a single, secure cloud-native platform that enables companies to bring together all of their experience data—what their customers and employees are telling them about their company and brand—analyze it, and easily take action. With XM/OS, companies can use data to design experiences that attract new customers and employees and continuously improve those experiences consistently to drive loyalty and retention. XM/OS is powered by three inseparable services, XMD, iQ and xflow.
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