Outsource your Stack Documentation Learn More

Behavioral Analytics: Multichannel

< Back to category

Definition

Multichannel Behavioral Analytics tools track customers with data coming in from many sources, or channels. The behavior tracked includes the channel bringing in the customer (social media, broadcast media, etc.). These tools include reporting systems giving marketers insight on all customers over many touch points (call center, website, in-store experience, etc.). When analyzed and interpreted over time, Behavioral Analytics help organizations to optimize their marketing technology tools for a better user experience, better engagement and increased conversions.

Contribute to this definition

Products

Aimia
By Aimia
Aimia uses proprietary tools and advanced predictive modeling to analyze future trends to help companies maximize the impact of a loyalty program on consumers.
  Compare
Ambient Intelligence Platform
By Sentiance
The Sentiance Ambient Intelligence Platform uses IoT Sensor data and activity detection to enable marketers to manage the customer journey based on real-world behavior. By leveraging advanced machine learning, behavioral modeling and cognitive comput...
  Compare
Analytics Builder
By Salesforce
Enhance your customer analytics to get smarter about everything. Use powerful channel reporting to track campaign performance and monitor ongoing engagement with website and mobile analytics.
  Compare
Appier
By Appier
Appier is a customer identity tool with CrossX AI, providing information on device ownership while building audience profiles that include attributes such as browsing habits, interests and behavior. Appier offers cross-screen analytics and marketing ...
  Compare
Apteco FastStats
By Apteco
Apteco FastStats is a powerful engine that works hard to turn even the largest data sets into a source of intelligent analysis. Organise all your customer data and use those insights to power high-performing campaigns.
  Compare
CaptureCode
By CaptureCode
CaptureCode, Inc. is a SaaS based mobile marketing platform enabling organizations to understand and act upon consumer behavior through analytics. A single closed loop platform offers the ability to increase revenue through predictive analysis of con...
  Compare
ClickLAB
By ClickLAB
ClickLAB offers a cross-device attribution model that captures the complete user journey through measurement, attribution, and optimization.
  Compare
Customer Activation Platform
By Reve Marketing
The Reve Marketing Customer Activation Platform is a modular suite of highly customizable, vendor-agnostic components that meet a variety of marketing needs. The functionality for social media integration, consumer action tracking, customer loyalty r...
  Compare
Customer Journey Analytics
By Adobe
Customer Journey Analytics is a service built on the Adobe Experience Platform that lets you join all of your data from every channel into a single interface for real-time, omnichannel analysis and visualization, allowing you to make decisions with a...
  Compare
DashHound
By Comporium
DashHound is a platform that offers valuable insights into user demographics, behaviors, and traffic patterns. DashHound goes beyond basic analytics and provides competitive analysis of your website and advertising campaign’s performance. It also off...
  Compare
Finding more products...
Stay on top of the latest industry technology announcements with our weekly newsletter

About

CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 16,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

Read more ›

Follow Us

Navigation

CabinetM for Operations Professionals Pricing Stack Documentation and Management Services CabinetM for Agency & Technology Consultants CabinetM for Marketing Technology Vendors About Us Press Leadership Contact Us Terms of Use Privacy Policy

Contact Us

CabinetM, Inc.
115 Oxbow Rd.
Framingham, MA 01701
eross@cabinetm.com

Browser detection

You are using a browser (Robot/Spider) that is not supported on our site. Please update your browser to the latest version to have the most effective experience on CabinetM