Behavioral Analytics: Multichannel

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Definition

Multichannel Behavioral Analytics tools track customers with data coming in from many sources, or channels. The behavior tracked includes the channel bringing in the customer (social media, broadcast media, etc.). These tools include reporting systems giving marketers insight on all customers over many touch points (call center, website, in-store experience, etc.). When analyzed and interpreted over time, Behavioral Analytics help organizations to optimize their marketing technology tools for a better user experience, better engagement and increased conversions.

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Products

By Aimia
Aimia uses proprietary tools and advanced predictive modeling to analyze future trends to help companies maximize the impact of a loyalty program on consumers.
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The Sentiance Ambient Intelligence Platform uses IoT Sensor data and activity detection to enable marketers to manage the customer journey based on real-world behavior. By leveraging advanced machine learning, behavioral modeling and cognitive comput...
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Enhance your customer analytics to get smarter about everything. Use powerful channel reporting to track campaign performance and monitor ongoing engagement with website and mobile analytics.
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By Appier
Appier is a customer identity tool with CrossX AI, providing information on device ownership while building audience profiles that include attributes such as browsing habits, interests and behavior. Appier offers cross-screen analytics and marketing ...
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By Apteco
Apteco FastStats is a powerful engine that works hard to turn even the largest data sets into a source of intelligent analysis. Organise all your customer data and use those insights to power high-performing campaigns.
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CaptureCode, Inc. is a SaaS based mobile marketing platform enabling organizations to understand and act upon consumer behavior through analytics. A single closed loop platform offers the ability to increase revenue through predictive analysis of con...
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ClickLAB offers a cross-device attribution model that captures the complete user journey through measurement, attribution, and optimization.
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The Reve Marketing Customer Activation Platform is a modular suite of highly customizable, vendor-agnostic components that meet a variety of marketing needs. The functionality for social media integration, consumer action tracking, customer loyalty r...
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Dugout is a full-featured, end-to-end customer acquisition platform. Dugout leverages search, display, social and other channels in order to engage leads early in the buyer journey, from initial touch point all the way through conversion. With a buil...
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By emnos
The emnos Insight Category Solutions is an integrated suite of modular solutions which provides actionable analysis and in-depth customer insights in real time.
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