Behavioral Analytics: Multichannel

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Definition

Multichannel Behavioral Analytics tools track customers with data coming in from many sources, or channels. The behavior tracked includes the channel bringing in the customer (social media, broadcast media, etc.). These tools include reporting systems giving marketers insight on all customers over many touch points (call center, website, in-store experience, etc.). When analyzed and interpreted over time, Behavioral Analytics help organizations to optimize their marketing technology tools for a better user experience, better engagement and increased conversions.

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Products

By Adobe
Adobe Analytics provides a 360-degree customer view through real-time web and mobile analytics, advanced data visualization, powerful predictive models, and algorithmic cross-channel attribution. Adobe Analytics is a powerful solution for driving mor...
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By Aimia
Aimia uses proprietary tools and advanced predictive modeling to analyze future trends to help companies maximize the impact of a loyalty program on consumers.
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By Near
Allspark enables marketers to curate diverse audiences across geographies based on large scale real world data sets such as home/work location, brand affinity, geo-radius and many more. Demographic profiling created based on lookalikes and cohorts fr...
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The Sentiance Ambient Intelligence Platform uses IoT Sensor data and activity detection to enable marketers to manage the customer journey based on real-world behavior. By leveraging advanced machine learning, behavioral modeling and cognitive comput...
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Analytics is a bundle of distinct products that helps marketers make smarter customer experience decisions based on insights into behavior across touch points and channels. Only Acoustic gives you clarity into end-to-end journeys and their effectiven...
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By Appier
Appier is a customer identity tool with CrossX AI, providing information on device ownership while building audience profiles that include attributes such as browsing habits, interests and behavior. Appier offers cross-screen analytics and marketing ...
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Audience Calculator is Cross Pixel’s proprietary audience building tool that enables an advertiser to create dynamic, custom audiences based on the unique online behaviors of their target customers. With Audience Calculator, gain insight into the bro...
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AvantMetrics is a proprietary analytics platform that provides advance click stream intelligence, multi-network affiliate attribution, and multi-network and multi-channel deduplication.
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By Bitly
Bitly's Enterprise version enables the world's best brands to own their customer experience with features like branded short links, mobile deep linking, expanded analytics and user management. As a full service Link Management Platform, Bitly Enterpr...
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Bizible is an integrated marketing attribution platform that helps marketing professionals to form a unified understanding of customer lifetime value and marketing ROI. Bizible aims to link specific marketing data to revenue by connecting CRM, PR eff...
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