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Behavioral Analytics: Multichannel

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Definition

Multichannel Behavioral Analytics tools track customers with data coming in from many sources, or channels. The behavior tracked includes the channel bringing in the customer (social media, broadcast media, etc.). These tools include reporting systems giving marketers insight on all customers over many touch points (call center, website, in-store experience, etc.). When analyzed and interpreted over time, Behavioral Analytics help organizations to optimize their marketing technology tools for a better user experience, better engagement and increased conversions.

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Products

Aimia
By Aimia
Aimia uses proprietary tools and advanced predictive modeling to analyze future trends to help companies maximize the impact of a loyalty program on consumers.
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Ambient Intelligence Platform
By Sentiance
The Sentiance Ambient Intelligence Platform uses IoT Sensor data and activity detection to enable marketers to manage the customer journey based on real-world behavior. By leveraging advanced machine learning, behavioral modeling and cognitive comput...
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Analytics Builder
By Salesforce
Enhance your customer analytics to get smarter about everything. Use powerful channel reporting to track campaign performance and monitor ongoing engagement with website and mobile analytics.
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Appier
By Appier
Appier is a customer identity tool with CrossX AI, providing information on device ownership while building audience profiles that include attributes such as browsing habits, interests and behavior. Appier offers cross-screen analytics and marketing ...
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Apteco FastStats
By Apteco
Apteco FastStats is a powerful engine that works hard to turn even the largest data sets into a source of intelligent analysis. Organise all your customer data and use those insights to power high-performing campaigns.
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CaptureCode
By CaptureCode
CaptureCode, Inc. is a SaaS based mobile marketing platform enabling organizations to understand and act upon consumer behavior through analytics. A single closed loop platform offers the ability to increase revenue through predictive analysis of con...
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ClickLAB
By ClickLAB
ClickLAB offers a cross-device attribution model that captures the complete user journey through measurement, attribution, and optimization.
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Customer Activation Platform
By Reve Marketing
The Reve Marketing Customer Activation Platform is a modular suite of highly customizable, vendor-agnostic components that meet a variety of marketing needs. The functionality for social media integration, consumer action tracking, customer loyalty r...
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Customer Journey Analytics
By Adobe
Customer Journey Analytics is a service built on the Adobe Experience Platform that lets you join all of your data from every channel into a single interface for real-time, omnichannel analysis and visualization, allowing you to make decisions with a...
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DashHound
By Comporium
DashHound is a platform that offers valuable insights into user demographics, behaviors, and traffic patterns. DashHound goes beyond basic analytics and provides competitive analysis of your website and advertising campaign’s performance. It also off...
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CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 15,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

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