Data Mining

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Definition

Data Mining describes a highly specialized "relational" method of interpreting Analytics, namely merging internal and external data sets together, aligning the two sets along some common delineation, and developing intelligent queries to extract "if/then" real-world association between those two data sets. Data Mining is the method of data science at play whenever a business makes marketing decisions based upon external factors (for example, the weather or a holiday) as relates to internal factors (for example, alcohol sales). 

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Products

By Acquia
Acquia Lift collects and centralizes data from a variety of existing marketing technologies and channels, including websites, email marketing platforms, marketing automation tools, social platforms, mobile apps, call center transactions, and third-pa...
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By Agenty
Agenty is advanced web data extraction made easy. Everything you need to automate your data scraping.
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AdvancedMiner Social Network Analysis [SNA] is innovative social media analytics. Companies can use the software to model social relationships among existing customers, revealing which customers have the strongest social influence, what social role e...
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Alteryx Designer provides a single platform that lets users rapidly process large volumes of data without writing any code. The solution lets analysts in marketing, sales and finance gain deeper insights quickly with one intuitive workflow.
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By Ducen
Combining Data Science, Business Intelligence, and Data Management Capabilities in One Integrated, Self-Serve Platform. Analance is an end-to-end platform that combines Data Science, Business Intelligence, and Data Management into one integrated s...
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Astronomer is a data engineering platform that helps to get the data ready, into one place, and accessible for the data scientist to use. Astronomer’s push-button data infrastructure connects data from any source and sends it to any destination in re...
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Datalink’s Audience Predictor is a custom data modeling solution that takes a company’s data, matches it to the Datalink database of 240 million consumers, overlays the information with over 1000 predictive variables and presents custom data models t...
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By Beckon
Tell a powerful story of marketing’s impact on the business. Bring data, images, rich media and the voice of the customer to life in one beautifully simple dashboard. Leverage Beckon’s suite of best-practice reports, or build and publish your own. Si...
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By Bitam
BITAM is a suite of analytical solutions that and helps generate relevant information for decision making for marketers. The suite includes Artus, analytics and dashboards, KPI forms, a strategic and financial planner, and more.
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Cintell is a cloud-based customer intelligence platform that enables companies to better understand their buyers and make stronger, more customer-centric decisions.
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