Tell a powerful story of marketing’s impact on the business. Bring data, images, rich media and the voice of the customer to life in one beautifully simple dashboard. Leverage Beckon’s suite of best-practice reports, or build and publish your own. Sitting atop Beckon’s rock-solid data management platform, Beckon [DASHBOARD] delivers far more than channel metrics side-by-side on a single screen. It gives you omnichannel marketing funnels, aggregate engagement metrics, ratios between owned and earned impressions, and much more, bringing the interactions between channels to life.
Combining real-time marketing analytics with rich media and the voice of the customer, Beckon [DASHBOARD] is a flexible canvas for unlocking and sharing business-building insights. But don’t let the pretty pictures fool you—our marketing dashboard is an enterprise-grade report publishing platform, with permissions, access controls, filters and collaboration all built right in.
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Marketing veteran to support marketing intelligence leader during next phase of growth. Beckon, the leader in marketing intelligence software, today announced the appointment of former Procter & Gamble Co. (P&G) Group President Melanie Healey to its board of directors. Ms. Healey, who also sits on ...
Study reveals Beckon customers gaining more than $8.5 million in benefits over three years.
CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management, providing critical visibility and leverage to save time, money, and drive revenue. The company has built the industry’s most comprehensive database of over 15,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.Read more ›
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