Beckon [ANALYTICS] is purpose-built to deliver automated, real-time analytics based on marketing best practices. Get omnichannel insights in the language of marketing, and clean, aligned data to power advanced analytics all right out of the box for fast time to value. Beckon [ANALYTICS] comes preloaded with the rates, ratios, diagnostics and KPIs that brands and marketing leaders have long relied on. Hundreds in all. Paid-to-earned media ratios that reveal exactly how much consumers are amplifying your message. Run-rate calculations that project how you’re tracking. Efficiency metrics. Effectiveness ratios. The list goes on. And of course, you can build your own, too.
The omnichannel engine in Beckon [ANALYTICS] lets you bring to light and quantify the hidden relationships among your marketing activities, and the effect on business outcomes. When you turn on TV in a market, what impact does it have on other channels? When you run OOH ads, does it boost in-store traffic and purchases? Now you know.
Marketing veteran to support marketing intelligence leader during next phase of growth. Beckon, the leader in marketing intelligence software, today announced the appointment of former Procter & Gamble Co. (P&G) Group President Melanie Healey to its board of directors. Ms. Healey, who also sits on ...
Study reveals Beckon customers gaining more than $8.5 million in benefits over three years.
CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 15,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.Read more ›
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