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Marketing Operations

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Definition

Products in this category reflect the breadth of technology available to the operations manager. From budgeting software to entire suites dedicated to marketing operations management, the products listed here aid in governance, performance and planning.

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Subcategories

Marketing Calendars

Marketing Dashboards

Marketing Mix Modeling (MMM)

Marketing Operations Hub

Marketing Performance Management

Marketing Planning

Marketing Resource Management (MRM) Platforms

Marketing Technology Management

Software & Hardware Asset Management

Vendor Pricing & Negotiation

Products

Acquia Marketing Cloud
By Acquia
Acquia Marketing Cloud is a unified marketing cloud built on a foundation of unified customer intelligence. Boost business agility and maximize the value of your marketing by breaking down data silos. With one seamless UI across data, analytics, pers...
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Adivore Reporting Dashboard
By Adworthy
Manage by the numbers with Adivore® Reporting Dashboard. Adworthy’s unique approach to transparent campaign measurement means that all stakeholders (in both Marketing and other departments) within an organization have a top-down view based on actual ...
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adZU
By Code
adZU is a marketing innovation system that provides personalized experiences in all channels and a single view of all marketing data – spend, media, performance, engagement. adZU is organised into a series of studios, each of which contains a number ...
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Airstack
By Lenovo Software
Airstack makes it easy for teams to organize and share digital tools across the business, so everyone can get visibility into what apps you have and how to use them.
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Allocadia Marketing Performance Management (MPM)
By Allocadia
Allocadia Marketing Performance Management (MPM) is a single comprehensive solution for managing marketing efforts with a focus on ROI. Allocadia MPM enables business leaders and marketing teams to create, collaborate and share campaign plans that al...
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Anaplan for Marketing
By Anaplan
Anaplan for Marketing is a platform for marketing performance management. Anaplan helps teams predict and optimize the impacts of marketing activity on sales revenue, marketers can plan campaign spending and assign resources that most move the bottom...
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Annalect Insights Platform
By Annalect
The Annalect Insights Platform produces data visualizations. Annalect is capable of ingesting any data set, in any format, at any time, processing 2 billion rows of data in 30 seconds, visualizing your data story across any device, and sharing your k...
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Annum
By Annum
Annum's integrated marketing calendar was purpose built to guide the strategic planning process. It puts the focus on the customer experience by showing all in-market initiatives and tactics across all marketing channels in one holistic calendar view...
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Answer the Client
By CoverageBook
Answer The Client syncs with Google Analytics in order to provide detailed reports that show exactly what press coverage results in web traffic, registrations, transactions and any other PR-oriented goal. With Answer the Client, there is no need to s...
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Aptean EAM
By Aptean
Aptean EAM is a cloud-based enterprise asset management (EAM) solution that can scale from functioning as a standalone computerized maintenance management system (CMMS) to delivering advanced EAM functionality. Aptean EAM provides the information nee...
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About

CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 15,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

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