Marketing Operations

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Definition

Products in this category reflect the breadth of technology available to the operations manager. From budgeting software to entire suites dedicated to marketing operations management, the products listed here aid in governance, performance and planning. (See also Marketing Strategy)

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Products

Adivore Optimization Dashboard was designed to generate and display performance optimization metrics from AdWords, Bing Ads and Facebook Ads. Adivore Dashboard also amplifies the campaign performance results with cross channel performance metrics fro...
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Manage by the numbers with Adivore® Reporting Dashboard. Adworthy’s unique approach to transparent campaign measurement means that all stakeholders (in both Marketing and other departments) within an organization have a top-down view based on actual ...
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Airstack makes it easy for teams to organize and share digital tools across the business, so everyone can get visibility into what apps you have and how to use them.
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Allocadia Marketing Performance Management (MPM) is a single comprehensive solution for managing marketing efforts with a focus on ROI. Allocadia MPM enables business leaders and marketing teams to create, collaborate and share campaign plans that al...
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AMP is a custom-built statistical modeling and predictive planning platform to manage and execute models.
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Anaplan for Marketing is a platform for marketing performance management. Anaplan helps teams predict and optimize the impacts of marketing activity on sales revenue, marketers can plan campaign spending and assign resources that most move the bottom...
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The Annalect Insights Platform produces data visualizations. Annalect is capable of ingesting any data set, in any format, at any time, processing 2 billion rows of data in 30 seconds, visualizing your data story across any device, and sharing your k...
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Answer The Client syncs with Google Analytics in order to provide detailed reports that show exactly what press coverage results in web traffic, registrations, transactions and any other PR-oriented goal. With Answer the Client, there is no need to s...
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By Antura
Antura Projects is a complete solution for project, portfolio, and resource management. The platform helps marketers collaborate, manage and share documents, control marketing resources and manage costs, track billable hours, and plan projects in a t...
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Asset Sonar is an IT asset management software that helps users organize, track, and report on their technology landscape from a single space.
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