Marketing Performance Management

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Definition

Marketing Performance Platforms are all-in-one software solutions that enable marketing teams to efficiently manage all aspects of marketing performance across multiple channels, at multiple stages of the customer journey.

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Products

Allocadia Marketing Performance Management (MPM) is a single comprehensive solution for managing marketing efforts with a focus on ROI. Allocadia MPM enables business leaders and marketing teams to create, collaborate and share campaign plans that al...
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Anaplan for Marketing is a platform for marketing performance management. Anaplan helps teams predict and optimize the impacts of marketing activity on sales revenue, marketers can plan campaign spending and assign resources that most move the bottom...
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By Beckon
How’s marketing doing? Sure, we’ve got spreadsheets stuffed with impressions, clicks, likes, TRPs and every other metric, but what we need is true omnichannel insight. How well is marketing driving the customer experience end to end? Where are things...
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CCH Tagetik is a unified performance management platform featuring budgeting & planning, modeling & forecasting, consolidation & close, management reporting, disclosure management, and analytics reporting.
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Comet is an intelligence platform that uses consumer purchase and media consumption data as the definitive source of truth for marketing performance.
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CoreDirect is a response management and analysis software solution that blends media buys with ratings, airings and sales results to instantly analyze marketing performance and ROI.
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By Hive9
Hive9 Marketing Performance and Attribution allows you to select the best attribution model from their stable of industry best practice options that fits your organization's needs.
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Leadspace Studio is a performance marketing tool targeted at business users to double results across their funnel by creating high-performing segments and directly activating them across marketing automation and digital media platforms.
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Longview is a Corporate Performance Management platform, empowering organizations to maximize performance and make quick and informed decisions. Longview elevates planning, budgeting, forecasting, tax reporting, analytics and financial close from dat...
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Overstory is a marketing measurement and activation platform built on your first-party data.
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