Outsource your Stack Documentation Learn More

Marketing Performance Management

< Back to category

Definition

Marketing Performance Platforms are all-in-one software solutions that enable marketing teams to efficiently manage all aspects of marketing performance across multiple channels, at multiple stages of the customer journey.

Contribute to this definition

Products

Allocadia Marketing Performance Management (MPM)
By Allocadia
Allocadia Marketing Performance Management (MPM) is a single comprehensive solution for managing marketing efforts with a focus on ROI. Allocadia MPM enables business leaders and marketing teams to create, collaborate and share campaign plans that al...
  Compare
Anaplan for Marketing
By Anaplan
Anaplan for Marketing is a platform for marketing performance management. Anaplan helps teams predict and optimize the impacts of marketing activity on sales revenue, marketers can plan campaign spending and assign resources that most move the bottom...
  Compare
Beckon [SCORECARD]
By Beckon
How’s marketing doing? Sure, we’ve got spreadsheets stuffed with impressions, clicks, likes, TRPs and every other metric, but what we need is true omnichannel insight. How well is marketing driving the customer experience end to end? Where are things...
  Compare
CCH Tagetik
By Wolters Kluwer
CCH Tagetik is a unified performance management platform featuring budgeting & planning, modeling & forecasting, consolidation & close, management reporting, disclosure management, and analytics reporting.
  Compare
Comet
By Affinity Solutions
Comet is an intelligence platform that uses consumer purchase and media consumption data as the definitive source of truth for marketing performance.
  Compare
CoreDirect
By CoreMedia Systems
CoreDirect is a response management and analysis software solution that blends media buys with ratings, airings and sales results to instantly analyze marketing performance and ROI.
  Compare
Hive9 Marketing Performance and Attribution
By Hive9
Hive9 Marketing Performance and Attribution allows you to select the best attribution model from their stable of industry best practice options that fits your organization's needs.
  Compare
Leadspace Studio
By Leadspace
Leadspace Studio is a performance marketing tool targeted at business users to double results across their funnel by creating high-performing segments and directly activating them across marketing automation and digital media platforms.
  Compare
Longview
By Longview
Longview is a Corporate Performance Management platform, empowering organizations to maximize performance and make quick and informed decisions. Longview elevates planning, budgeting, forecasting, tax reporting, analytics and financial close from dat...
  Compare
Overstory
By Bonsai Data Solutions
Overstory is a marketing measurement and activation platform built on your first-party data.
  Compare
Finding more products...
Stay on top of the latest industry technology announcements with our weekly newsletter

About

CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 16,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

Read more ›

Follow Us

Navigation

CabinetM for Operations Professionals Pricing Stack Documentation and Management Services CabinetM for Agency & Technology Consultants CabinetM for Marketing Technology Vendors About Us Press Leadership Contact Us Terms of Use Privacy Policy

Contact Us

CabinetM, Inc.
115 Oxbow Rd.
Framingham, MA 01701
eross@cabinetm.com

Browser detection

You are using a browser (Robot/Spider) that is not supported on our site. Please update your browser to the latest version to have the most effective experience on CabinetM