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Marketing Performance Management

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Definition

Marketing Performance Platforms are all-in-one software solutions that enable marketing teams to efficiently manage all aspects of marketing performance across multiple channels, at multiple stages of the customer journey.

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Products

Allocadia Marketing Performance Management (MPM)
By Allocadia
Allocadia Marketing Performance Management (MPM) is a single comprehensive solution for managing marketing efforts with a focus on ROI. Allocadia MPM enables business leaders and marketing teams to create, collaborate and share campaign plans that al...
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Anaplan for Marketing
By Anaplan
Anaplan for Marketing is a platform for marketing performance management. Anaplan helps teams predict and optimize the impacts of marketing activity on sales revenue, marketers can plan campaign spending and assign resources that most move the bottom...
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B2B Revenue Attribution Platform
By DreamData
Dreamdata is a B2B revenue attribution platform that automates the collection and analysis of go-to-market data, providing businesses with insights into customer journeys and the effectiveness of their marketing efforts. By enabling companies to meas...
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Beckon [SCORECARD]
By Beckon
How’s marketing doing? Sure, we’ve got spreadsheets stuffed with impressions, clicks, likes, TRPs and every other metric, but what we need is true omnichannel insight. How well is marketing driving the customer experience end to end? Where are things...
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CCH Tagetik
By Wolters Kluwer
CCH Tagetik is a unified performance management platform featuring budgeting & planning, modeling & forecasting, consolidation & close, management reporting, disclosure management, and analytics reporting.
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Comet
By Affinity Solutions
Comet is an intelligence platform that uses consumer purchase and media consumption data as the definitive source of truth for marketing performance.
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CoreDirect
By CoreMedia Systems
CoreDirect is a response management and analysis software solution that blends media buys with ratings, airings and sales results to instantly analyze marketing performance and ROI.
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GTM Intelligence Platform
By Factors
Factors.ai is an AI-powered go-to-market (GTM) intelligence platform that helps B2B companies optimize their revenue strategies by capturing intent signals, automating workflows, and providing account intelligence. The platform offers four key compon...
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Hexxen -- Marketing to the Power of X
By Hexxen
Marketing to the Power of X. Design, development, marketing, Agile, and data migration services for medium, large, and enterprise-sized businesses.
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Hive9 Marketing Performance and Attribution
By Hive9
Hive9 Marketing Performance and Attribution allows you to select the best attribution model from their stable of industry best practice options that fits your organization's needs.
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CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 16,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

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