Marketing Performance Management

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Definition

Marketing Performance Platforms are all-in-one software solutions that enable marketing teams to efficiently manage all aspects of marketing performance across multiple channels, at multiple stages of the customer journey. 

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Products

Allocadia Marketing Performance Management (MPM) is a single comprehensive solution for managing marketing efforts with a focus on ROI. Allocadia MPM enables business leaders and marketing teams to create, collaborate and share campaign plans that al...
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Anaplan for Marketing is a platform for marketing performance management. Anaplan helps teams predict and optimize the impacts of marketing activity on sales revenue, marketers can plan campaign spending and assign resources that most move the bottom...
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By Beckon
How’s marketing doing? Sure, we’ve got spreadsheets stuffed with impressions, clicks, likes, TRPs and every other metric, but what we need is true omnichannel insight. How well is marketing driving the customer experience end to end? Where are things...
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CCH Tagetik is a unified performance management platform featuring budgeting & planning, modeling & forecasting, consolidation & close, management reporting, disclosure management, and analytics reporting.
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By Hive9
Hive9 Marketing Performance and Attribution allows you to select the best attribution model from their stable of industry best practice options that fits your organization's needs.
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By GroupM
LIVE is a next-generation Marketing Performance Management platform that enables global Advertisers to contiuously monitor, evaluate and optimize their marketing investments. The highly customizable turnkey solution is available on-demand on a subscr...
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By Simple
Simple is a web-based marketing performance management platform that enables enterprise marketing teams to create, prioritize, collaborate and execute marketing campaigns on time, within budget and on brand.
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