Product Overview
How’s marketing doing? Sure, we’ve got spreadsheets stuffed with impressions, clicks, likes, TRPs and every other metric, but what we need is true omnichannel insight. How well is marketing driving the customer experience end to end? Where are things working well? Where are we falling down? How efficiently are we driving business outcomes? Beckon [SCORECARD] gives you that insight. Fully customizable for your business, our marketing scorecards have three different performance comparisons built right in. Get the context and perspective you’ve been missing in a concise, automated report. The big picture of marketing performance, at a glance, in real time.
See what’s working (and what’s not) across the entire customer experience, instantly. Map metrics and KPIs directly to the strategic objectives of the brand and business. You get clear visibility into the business impact of your marketing efforts. And Beckon [SCORECARD] is fully automated and continuously refreshed—as data updates in source systems, so do your marketing scorecards.
No technical expertise required
Instant
Marketing veteran to support marketing intelligence leader during next phase of growth. Beckon, the leader in marketing intelligence software, today announced the appointment of former Procter & Gamble Co. (P&G) Group President Melanie Healey to its board of directors. Ms. Healey, who also sits on ...
Study reveals Beckon customers gaining more than $8.5 million in benefits over three years.
Marketing Function Metrics and Insights, Productivity
For Use ByCompany Type B2B, B2C, AGN
Company Size Sole Proprietor/Small Biz (<100 employees)
Geographic Scope National
Market/Industry Specialization Marketing