Ask and you shall receive. Just ask a business question using Beckon’s natural-language interface. What happened to CPM when we turned on programmatic in two markets? Which messaging is resonating most with our target audience? Which agency delivers the most net new leads per dollar paid in fees? Beckon [ANSWERS] gives you the answer immediately, in the form of beautiful charts, graphs and tables. Explore performance by products, brands, regions, campaigns, channels, customer segments, agencies or any combination thereof. Because the data is perfectly aligned, normalized and tagged in Beckon, you can slice and dice all the way to the detailed answer you need to take action. Answer in hand, you know exactly what action to take next.
Beckon [ANSWERS] lets you ask critical business questions about your marketing performance and get answers right then and there, on your own. You don’t have to beg IT for resources and wait two weeks, and you don’t have to hire a team of data scientists. Beckon [ANSWERS] does the heavy lifting. Ask a question, get the answer. Simple.
Marketing veteran to support marketing intelligence leader during next phase of growth. Beckon, the leader in marketing intelligence software, today announced the appointment of former Procter & Gamble Co. (P&G) Group President Melanie Healey to its board of directors. Ms. Healey, who also sits on ...
Study reveals Beckon customers gaining more than $8.5 million in benefits over three years.
CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 15,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.Read more ›
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