Beckon [DATA] is rock-solid data management purpose-built for marketing. Beckon [DATA] pulls in all your spend and performance data, then cleanses, blends, normalizes and enhances it, setting the stage for business-building insight. See your marketing data like you’ve never seen it before. United. Normalized. Integrated. Aligned. Accurate. Continuously updated in real time.
Marketing data sources define metrics differently. There are conflicting values, different names for the same campaign, “weeks” starting on different days, and so on. As is, your data is disparate, disconnected and inconsistent. Beckon [DATA] solves the problem with a proprietary extract, transform and load (ETL) platform with marketing-specific logic. As data comes in, Beckon [DATA] cleans, normalizes and enriches it exactly how you want, with your business rules and logic applied just right.
As The Source of Truth for Marketing™, your clean, aligned Beckon dataset will be useful across the organization. Beckon [DATA] easily integrates with other visualization tools, analytics packages and data stores, and includes its own API for getting data in and out. You can also export to PowerPoint, .png, .csv or .xls with just a click. Plus, Beckon [DATA] keeps copies of your original files as they were received, to allow for data auditing or re-ingestion.
No technical expertise required
Marketing veteran to support marketing intelligence leader during next phase of growth. Beckon, the leader in marketing intelligence software, today announced the appointment of former Procter & Gamble Co. (P&G) Group President Melanie Healey to its board of directors. Ms. Healey, who also sits on ...
Study reveals Beckon customers gaining more than $8.5 million in benefits over three years.
Marketing Function Integration, Metrics and Insights, Productivity, ResearchFor Use By
Company Type B2B, B2C, NPO, GOV
Company Size Any size
Geographic Scope Multi-national
Market/Industry Specialization No market specialization
Current / Past Customers Union Bank, Coca-Cola, The Gap, InterContinental Hotels Group, Microsoft, Toyota, Scott's, Sky, Reebok
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