Marketing Mix Modeling (MMM)

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Definition

Marketing Mix Modeling (MMM) tools apply the results of collected analytics in order to measure the real-world impact of marketing campaigns on sales. By analyzing the conversions driven by each initiative across the entire marketing mix, marketers can compile an accurate view of what's working and what isn't, so that they can optimize future campaigns and get the best possible Return-on-Investment (ROI).

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Products

AMP is a custom-built statistical modeling and predictive planning platform to manage and execute models.
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Kvantum enables agile marketing & consumer analytics through our real time attribution and optimization technology. Kvantum combines top down marketing mix modeling with bottom up customer level attribution modeling.
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Nielsen’s Marketing Mix Modeling solution is a statistical modeling attribution approach that uses summary-level data to measure the effectiveness of digital and offline channels while accounting for exogenous factors (seasonality, interest rates, co...
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Markops is entry-level marketing simulation software. The simulation focuses on key principles of operational marketing, and participating teams have to collaborate with a number of corporate and divisional levels including R&D, finance, HR, producti...
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By Proof
Proof is a marketing mix modeling tool that demonstrates the business impact and value created by marketing, communications and other teams. Proof not only baselines precisely what marketing does, it can help model marketing strategies and spend acro...
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RapidMMM is a highly customized, quick solution that uses proprietary alogrithms to model the ideal marketing mix. It's a Marketing Mix Modeling (MMM) solution that enables marketers to run thousands of data model iterations and determine the best pe...
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