OptiMine's cloud-based marketing mix analytics platform illuminates cross-channel performance from every angle, revealing layers of insight not possible with traditional attribution – faster, and at far less expense, than traditional marketing mix modeling.

The OptiMine Intent platform is a marketing mix opimization tool leveraging machine learning to deliver detailed, actionable and optimized marketing budgets showing the precise playbook to deliver the strongest marketing payback. OptiMine sophisticated algorithms run hundreds of millions of scenarios to discover and deliver fully optimized media and marketing plans with the most detailed and actionable spend recommendations. OptiMine combines machine learning, automation and scale to deliver fully optimized and actionable marketing plans across all online & offline ads and conversion channels. OptiMine Intent allows brands to define and configure all their scenarios, goals and constraints to get detailed, optimized marketing budgets and forecasts to achieve their target.