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Real-Time Bidding (RTB) and Bid Management

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Definition

Real-time bidding (RTB) is an automated digital auction process that allows advertisers to bid on ad space from publishers on a cost-per-thousand-impressions, or CPM, basis. Bid management tools, also called bid optimisation platforms, enable you to automate your CPC (cost-per-click) bids for different campaigns.

Source: WebFX, At Internet

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Products

AddApptr
By AddApptr
AddApptr gives you access to all premium Ad Networks and over 1.000 advertisers via Real Time Bidding (RTB) as well as premium ad servers. Get the maximum $$$ out of your ad inventory – AddApptr will optimize revenues for you.
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Adjust Control Center
By adjust
Adjust Control Center is an advertising bidding tool that enables users to connect cost data to campaigns across all of apps and make changes to campaign bids and volumes in real time. As part of the Adjust Automate suite, Control Center is one of Ad...
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Admixer.HB+
By Admixer.HB+
Admixer.HB+ is a header bidding platform designed to enhance ad monetization for publishers. It serves as a technical powerhouse, providing publishers with a suite of tools for precise control over their advertising strategies. This platform enables ...
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AdScore
By Infillion
AdScore is a pre-bid placement verification solution. AdScore ranks every possible piece of inventory so you know what will work and what won’t before you pay. AdScore assesses ad quality and app reputation to protect you from mobile fraud, such as s...
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Bidder-as-a-Service
By BeesWax
Beeswax Bidder-as-a-Service is a proprietary dedicated hosted RTB bidder that enables ad buyers to listen only to the auction traffic they want, and extend and customize the bidder with their own code and services. Bidder-as-a-Service includes Buzz,...
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BiddR Connect
By EMX Digital
BiddR Connect provides publishers seamless access to EMX’s marketplace of unique demand, to increase bid competition, CPMs, and maximize revenue across all demand partners. BiddR Connect is compatible with all major header bidding solutions and deliv...
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BiddRº360
By EMX Digital
BiddRº360 is an all-in-one hybrid header bidding wrapper providing full control and transparency. Its intuitive Control Center gives you real-time control of your header bidding wrapper, removing dependency on developers and engineers. With BiddRº360...
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BidSwitch
By IPONWEB
BidSwitch is an ad solution providing a central infrastructure and standard for more than 200 supply and demand technology partners to connect and trade media across the display, mobile, video and native ecosystems, all through a single technical int...
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BYYD
By BYYD Mobile
BYYD is the world’s largest mobile advertising platform for real-time bidding (RTB) on mobile inventory. Use it to buy smartphone and tablet ad impressions, within apps, games, and mobile websites - all in real-time. In one platform, you gain immedia...
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Comscore Audience Activation
By Comscore
comScore Activation is a suite of pre-bid audience and content segments that enables clients to reach the right person in the right place with the right message. Powered by flagship products and proprietary contextualization technology, comScore Acti...
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