Real-Time Bidding (RTB) and Bid Management

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Definition

Real-time bidding (RTB) is an automated digital auction process that allows advertisers to bid on ad space from publishers on a cost-per-thousand-impressions, or CPM, basis. Bid management tools, also called bid optimisation platforms, enable you to automate your CPC (cost-per-click) bids for different campaigns.

Source: WebFX, At Internet

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Products

By adjust
Adjust Control Center is an advertising bidding tool that enables users to connect cost data to campaigns across all of apps and make changes to campaign bids and volumes in real time. As part of the Adjust Automate suite, Control Center is one of Ad...
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By Gimbal
AdScore is a pre-bid placement verification solution. AdScore ranks every possible piece of inventory so you know what will work and what won’t before you pay. AdScore assesses ad quality and app reputation to protect you from mobile fraud, such as s...
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Beeswax Bidder-as-a-Service is a proprietary dedicated hosted RTB bidder that enables ad buyers to listen only to the auction traffic they want, and extend and customize the bidder with their own code and services. Bidder-as-a-Service includes Buzz,...
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BiddR Connect provides publishers seamless access to EMX’s marketplace of unique demand, to increase bid competition, CPMs, and maximize revenue across all demand partners. BiddR Connect is compatible with all major header bidding solutions and deliv...
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BiddRº360 is an all-in-one hybrid header bidding wrapper providing full control and transparency. Its intuitive Control Center gives you real-time control of your header bidding wrapper, removing dependency on developers and engineers. With BiddRº360...
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By Bidio
Bidio is a real-time auction platform that crowdsources video marketing through an innovative "prize per click" model. Bidio never interrupts viewers, letting sponsors create and control unique video campaigns.
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BidSwitch is an ad solution providing a central infrastructure and standard for more than 200 supply and demand technology partners to connect and trade media across the display, mobile, video and native ecosystems, all through a single technical int...
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BYYD is the world’s largest mobile advertising platform for real-time bidding (RTB) on mobile inventory. Use it to buy smartphone and tablet ad impressions, within apps, games, and mobile websites - all in real-time. In one platform, you gain immedia...
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comScore Activation is a suite of pre-bid audience and content segments that enables clients to reach the right person in the right place with the right message. Powered by flagship products and proprietary contextualization technology, comScore Acti...
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By DanAds
DanAds is a completely customizable and scalable self-service platform for global publishers and brands that have a need for a more sophisticated self-service solution. The DanAds platform comes as an isolated environment either on DanAds AWS (Amazon...
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