Company Overview
adjust is a mobile attribution and analytics company that provides app marketers with a comprehensive business intelligence platform. adjust combines attribution for advertising sources with advanced analytics and store statistics such as rankings, ratings and reviews. In 2021, adjust was acquired by AppLovin.
Adjust Control Center is an advertising bidding tool that enables users to connect cost data to campaigns across all of apps and make changes to campaign bids and volumes in real time. As part of the Adjust Automate suite, Control Center is one of Adjust's tools supporting mobile marketers. Designed as a cross-app, cross-partner and cross-network dashboard, marketers will be able to view data across all their apps and campaigns and act on it.
Adjust Datascape is an advanced analytics solution that empowers app marketers with time-saving reporting, visualization, and analysis tools across all data sources, on one screen. With Datascape, marketers can customize dashboards and reports to visualize user growth and cohorts, summarize extensive data sets, and analyze SKAN data.
Audience Builder is a mobile retargeting solution from Adjust. With Audience Builder, you can define audiences using your Adjust data and act immediately upon them. Audience Builder also allows you to create audiences with push tokens, so your retargeting campaigns reach the right users at the right time. With such precise in-app retargeting, you can create powerful campaigns that draw the user right back into your app.
The Adjust Fraud Prevention Suite (FPS) provides a comprehensive set of ad fraud prevention tools that blocks mobile ad fraud. Instead of going after devices and users like most other fraud detection services, Adjust focuses on rejecting fraudulent signals that fraudsters rely on to steal advertising spend, creating robust protection against ad fraud while passing on legitimate traffic and installs.
adjust Mobile app analytics is a business intelligence platform for mobile app marketers. adjust combines attribution for advertising sources with advanced in-app analytics and store statistics for deep marketing insights. Understand where your app users are coming from and which are your highest performing sources, segment users, analyze their behavior in real time and uncover their behavioral patterns. adjust supports all major platforms, as well as frameworks like Unity or Cordova. Each SDK uses full SSL encryption, tracks even when offline, and reduces network overhead by buffering events and aggregating data locally.
Adjust Mobile App Attribution gives mobile app marketers a better way to understand media performance across multiple advertising channels. Short and easy-to-read adjust URLs track any and all locations. New users are attributed a specific campaign as soon as they click on an adjust tracker URL. With adjust, you can track all of your marketing channels and aggregate your conversion data for in-depth analysis, whether via click or impression. You'll always know exactly which ads delivered which users, right down to the campaign creatives users see.
Pulse is a monitoring and alerting solution that empowers marketers with essential insights to know when to optimize their mobile campaign performance. Pulse enables marketers to easily create highly customizable alerts and reduce the noise of unhelpful updates so they can immediately focus on what matters.
Subscription Tracking is an attribution tool enabling marketers to use real-time data to get the full picture of your customer base. Separate your forever freemiums from your pro subscribers. Analyze their journeys to convert new users, amplify engagement month over month, and elevate LTV.
Unbotify offers a patent-pending machine learning solution that separates real users from bots. Adjust's technology has a deep understanding of human behavior patterns in order to root out sophisticated bot fraud that can go undetected, all at an extremely low false-positive rate. Unbotify can detect new account fraud, login attacks, scalping, and in-game cheating.
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