Marketing Automation

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Definition

Marketing Automation & Management encapsulates the advanced end-to-end platforms and other tools that enable companies to acquire higher-scoring leads, automate the nurturing process across all channels, gain more conversions with less manpower and at lower cost per acquisition, and overall manage the logistics of the marketing campaign.

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Subcategories

Marketing Automation Platforms for B2B marketers

Marketing Automation Platforms for B2C marketers

Marketing Automation Platforms for Mobile Tools

Marketing Automation Platforms for small teams

Marketing Automation Platforms using Multiple Channels

Marketing Automation Platforms which integrate with CRMs

Marketing Automation Platforms with Behavioral Tracking Tools

Marketing Automation Platforms with Customer Engagement Reporting Tools

Marketing Automation Platforms with Data Management Tools

Marketing Automation Platforms with Direct Mail functions

Marketing Automation Platforms with Email tools

Marketing Automation Platforms with Event Triggers

Marketing Automation Platforms with Landing Page Analytics

Marketing Automation Platforms with Lead Nurturing Tools

Marketing Automation Platforms with Lead Scoring Tools

Marketing Automation Platforms with Marketing Calendar

Marketing Automation Platforms with Project Management Tools

Marketing Automation Platforms with Revenue Reporting Tools

Marketing Automation Platforms with tools to report ROI

Products

8Digits
By 8Digits
8digits is an analytics powered marketing automation software featuring real-time web monitoring, visitor behavior detection and targeting mechanisms. App owners can execute custom scenarios based on the rules defined from the admin user interface. 8...
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Aabaco Small Business
By Yahoo
Aabaco Small Business is a platform providing small businesses with tools to create a professional presence on the Internet. The solution includes website hosting, ecommerce capabilities, local advertising, and email marketing.
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Aarki Encore
By Aarki
Aarki Encore is an integrated marketing platform for creative design, media buying, and optimization. The all-in-one platform is especially suited for mobile, packed with features for creating and deploying high-performing video and content-based mob...
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Ace
By Boston Logic
Ace is an end-to-end marketing automation platform purpose built for boutique real estate companies and agent teams, and it comes with the expert services of a Boston Logic consultant (your "Ace") to help get things started. Ace is designed to help s...
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Acoustic Marketing Cloud
By Acoustic
Acoustic Marketing Cloud includes the products formerly part of IBM Watson. They include Acoustic Campaign (formerly Campaign Automation), Acoustic Experience Analytics (formerly Tealeaf), Acoustic Content (formerly Content Hub), Acoustic Personaliza...
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Act-On Platform
By Act-On
Act-On Software is the leader in adaptive marketing solutions that enable marketers to create Adaptive Journeys using customer behaviors, preferences and data to intelligently guide the engagement strategy. With Act-On, marketers can drive better bus...
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ActionRecorder
By CustomerLabs
Action Recorder is a digital marketer's productivity tool. No coding knowledge is required to track events for E-commerce, SaaS and Form submits and send user and event data to 100+ marketing tools like Facebook, Google Analytics and Drip.
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Activation Engine
By Datorama
Datorama’s Activation Engine connects the right information to the right people, or systems, activating opportunities for optimization and driving goals day by day. With the Activation Engine, deliver intelligent goal monitoring, enterprise collabora...
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ActiveCampaign
By ActiveCampaign
ActiveCampaign is an integrated marketing automation, email marketing, and automated sales CRM platform.
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ActiveConversion
By ActiveConversion
ActiveConversion's system is built to help industrial manufacturers, distributors and service providers generate more opportunities in target markets, identify which opportunities to follow up on, in order to close more deals. With proven success in ...
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