Company Overview
Act-On is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers. Act-On is the only integrated workspace to address the needs of the customer experience, from brand awareness and demand generation, to customer loyalty. With Act-On, marketers can drive better business outcome.
Act-On Advanced Analytics is a deep-dive analytics and custom reporting suite powered by AI that builds on Act-On’s standard out-of-the-box performance reporting to include custom reports and dashboards from any data set, with flexible filtering and visualization, much like a business intelligence (BI) tool. Act-On Advanced Analytics suite includes updated funnel performance and revenue impact reports, natural language querying (NLP), and AI-driven insights. Using the built-in AI capabilities, users can ask Act-On to build unique reports or uncover previously-unknown insights.
Act-On Software is the leader in adaptive marketing solutions that enable marketers to create Adaptive Journeys using customer behaviors, preferences and data to intelligently guide the engagement strategy. With Act-On, marketers can drive better business outcomes and see higher customer lifetime value. Features include event triggers for real-time, user-specific digital messaging, transactional emails, and new reporting for campaigns and experience across numerous touchpoints.
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