Marketing Automation Platforms for SMB

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Definition

A Marketing Automation Platform is a powerful, advanced end-to-end suite of tools, and in this section are packages designed for small-to-midsize teams. These tools enable companies to acquire higher-scoring leads, maintain updated contact information and/or integrate with CRM systems, perform lead nurturing through automated email scheduling tools, and gain more conversions, all with less manpower and at lower cost per acquisition.  

 

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Products

366° Degrees is a Customer Lifecycle Management solution that helps orchestrate marketing and operational communications to provide a single view for better engagement, regardless of when and where prospective customer and existing customers interact...
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By Act-On
Act-On Software is the leader in adaptive marketing solutions that enable marketers to create Adaptive Journeys using customer behaviors, preferences and data to intelligently guide the engagement strategy. With Act-On, marketers can drive better bus...
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ActiveCampaign is an integrated marketing automation, email marketing, and automated sales CRM platform. Leverages Predictive Content, a machine learning feature that predicts the most engaging message for each individual being emailed based on only ...
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ActiveConversion offers a complete system that connects advertisers and publishers to generate qualified sales leads using intent data and identity resolution. Their technology is able to work with hundreds of publications across North America and ha...
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Activecore Marketing Cloud allows you to use DMP as a starting point, and then implement, measure, and analyze data all on one platform.
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ActiveDEMAND Agency Marketer is an integrated marketing platform designed for the marketing agency. ActiveDEMAND gives agencies a competitive advantage by helping deliver, and more importantly, demonstrate real value to clients.
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ActiveDEMAND is a fully integrated, web-based marketing automation platform for small to medium sized businesses. Packed with features for streamlined campaign management, campaign recipes and attribution reporting, ActiveDEMAND enables even a sole p...
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By Adabra
Adabra is a cloud-based AI marketing automation platform that allows e-commerce and lead generation websites to boost sales, thus creating unique and customized experiences for each user by coordinating and adapting marketing activities on all online...
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By Adobe
Adobe Marketing Cloud is an integrated suite of products comprising a comprehensive, end-to-end marketing automation and management solution. The platform provides insights across a range of analytics, social media management, advertising campaign ma...
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Affinity Solutions is a the first data-led intelligence platform that uses purchase signals as the authoritative source of truth in helping marketers, agencies and media organizations deliver emotionally resonant experiences that enrich people’s live...
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